Brand Activation Manager – Cereal Partnerships

Loyalty Rules; Salford; Hybrid; GBP 60,000 - 75,000; Full time

Job summary

Kellanova is seeking an Activation Brand Manager UKI in Salford to lead end-to-end promotional campaigns, partnerships and customer activations across UK retail. You will shape ideas into campaigns, work with retailers and agencies, and own projects from planning to review.

You will collaborate with Sales, Brand, Legal and Finance to unlock activation opportunities, manage budgets, and deliver high-impact activations for families and kids.

Qualifications

• Must demonstrate accountability and follow-through on commitments.
• Proactively solves problems and keeps projects moving forward.
• Comfortable working independently and taking initiative.
• Able to manage multiple workstreams, stakeholders and deadlines.
• Creates clarity from complex projects.

Responsibilities

• Lead end-to-end delivery of promotional campaigns, partnerships and customer activation programmes that build excitement around our Kids & Family cereal brands.
• Develop compelling presentations, activation plans and customer sell stories that engage audiences in meetings.
• Build trusted relationships with agencies, partners and rights holders to ensure programmes meet objectives.
• Manage several fast-moving initiatives at once, balancing priorities and timelines.
• Turn plans into strong execution by coordinating stakeholders and timelines for smooth delivery.
• Partner with retailer and commercial teams to shape customer plans and unlock activation opportunities.

Skills

Accountability

Problem solving

Independent

Multi-tasking

Clear communication

Job description

Kellanova is seeking an Activation Brand Manager UKI in Salford to lead end-to-end promotional campaigns, partnerships and customer activations across UK retail. You will shape ideas into campaigns, work with retailers and agencies, and own projects from planning to review.

You will collaborate with Sales, Brand, Legal and Finance to unlock activation opportunities, manage budgets, and deliver high-impact activations for families and kids.