Brand Activation Lead: In-Store Campaigns & Growth

Kellanova; Manchester; Hybrid; GBP 32,000 - 46,000; Full time

Job summary

Kellanova, based in Salford, Manchester, is seeking a Brand Activation Executive to translate brand plans into standout in-store activations that delight shoppers and drive growth. The role blends campaign development with hands-on project management across marketing, retail, and supply chain teams.

You will manage end-to-end POS solutions, coordinate artwork, budgets, and forecasts while supporting commercial innovation. A collaborative, English-speaking environment awaits with hybrid working.

Qualifications

• Experience in marketing, shopper marketing, brand activation, project management, or FMCG environments.
• Strong project management and ability to meet timelines.
• Ability to manage budgets and forecasts.
• Fluent business English (written and verbal).

Responsibilities

• Deliver end-to-end POS solutions: manage the lifecycle of prefilled display solutions from briefs to delivery.
• Lead cross-functional activation projects: coordinate artwork development, stock management and approvals with Brand, Retailer, Supply Chain, Finance, RGM and Legal teams.
• Own allocated POS budgets: maintain trackers, monitor spend and ensure activities are delivered within approved investment parameters.
• Forecast POS and support creation/development of special-build solutions for in-store execution.
• Contribute to commercial growth initiatives and activation plans to strengthen market presence.

Skills

Brand activation

Project management

Marketing strategy

Stakeholder collaboration

FMCG experience

Tools

Microsoft Office

Job description

Kellanova, based in Salford, Manchester, is seeking a Brand Activation Executive to translate brand plans into standout in-store activations that delight shoppers and drive growth. The role blends campaign development with hands-on project management across marketing, retail, and supply chain teams.

You will manage end-to-end POS solutions, coordinate artwork, budgets, and forecasts while supporting commercial innovation. A collaborative, English-speaking environment awaits with hybrid working.