Trade Marketing Activation Lead

Marvel FMCG - Certified B Corporation®; Manchester; On-site; GBP 35,000 - 55,000; Full time

Job summary

Marvel FMCG - Certified B Corporation® seeks a commercially-minded activation specialist in Manchester. You’ll bridge big brand ideas with what shoppers see on-shelf, driving in-store and online activations as the brand scales.

You’ll collaborate with sales, brand and category teams, manage agencies, and measure outcomes to double the impact as the brand grows across major supermarkets.

Qualifications

• Experience in trade, shopper or customer marketing is a plus.
• Ability to turn brand ideas into retail activations.
• Comfort with managing multiple moving parts and agencies.

Responsibilities

• Turning brand and customer plans into activation that lands in grocery — in store and online
• Bringing retail media, in-store displays, POS and promo mechanics to life alongside the account managers
• Using shopper and category insight to make every activation work harder
• Managing agencies and POS production — keeping it on time, on budget and on-brand
• Measuring what worked, being honest about what didn't, and doubling down on the good stuff
• Working hand in glove with sales, brand and category to keep it all joined up

Skills

Trade marketing

Retail activation

In-store marketing

Category insights

Agency management

Job description

Marvel FMCG - Certified B Corporation® seeks a commercially-minded activation specialist in Manchester. You’ll bridge big brand ideas with what shoppers see on-shelf, driving in-store and online activations as the brand scales.

You’ll collaborate with sales, brand and category teams, manage agencies, and measure outcomes to double the impact as the brand grows across major supermarkets.