Brand Activation Manager

Michael Page; Watford; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid working model

Job summary

Michael Page is recruiting a Brand Activation Manager for a fast-growing FMCG food business. You will lead planning and execution of shopper and brand activation campaigns across a diverse portfolio, shaping activation strategy and driving seasonal campaigns.

Reporting into the Head of Marketing, you will collaborate with Sales, Category and external agencies, manage annual plans, and optimise activity through data-driven evaluation.

Qualifications

• Experience in Shopper Marketing, Brand Activation or Trade Marketing.
• Proven ability to plan and deliver integrated activation campaigns.
• Strong stakeholder management and cross-functional collaboration skills.

Responsibilities

• Developing and managing annual activation plans across key consumer moments.
• Creating integrated activation campaigns across retail, shopper marketing and social media touchpoints.
• Working closely with Sales, Category and external agency partners to deliver impactful campaigns.
• Supporting innovation launches through compelling activation plans and path-to-purchase execution.
• Bringing structure, discipline and planning rigour to the activation process.
• Managing activation across Grocery and Independent channels.
• Collaborating with creative and design teams to execute campaigns effectively.
• Evaluating campaign performance and identifying opportunities to optimise future activity.
• Supporting brand growth through effective customer and consumer activation programmes.

Skills

Shopper Marketing

Brand Activation

Trade Marketing

Job description

An exciting opportunity to join a fast-growing, FMCG food business as a Brand Activation Manager, leading the planning and execution of impactful shopper and brand activation campaigns across a diverse food portfolio. This newly created role offers the chance to shape activation strategy, drive key seasonal campaigns and play a pivotal role in the continued growth of the business.

Client Details

Our client is a growing PE-backed FMCG business operating within a highly entrepreneurial and fast-paced environment. With ambitious plans for growth across UK Grocery, Independent and International channels, the business offers a unique opportunity for marketers who enjoy autonomy, ownership and the ability to make a visible impact.

The culture is collaborative, dynamic and hands-on, with significant exposure to senior leadership and plenty of opportunity to shape both your role and the wider marketing function.

Description

Reporting into the Head of Marketing, the Brand Activation Manager will be responsible for creating and delivering best-in-class activation campaigns across a portfolio of consumer brands.

Key responsibilities include:

• Developing and managing annual activation plans across key consumer moments.
• Creating integrated activation campaigns across retail, shopper marketing and social media touchpoints.
• Working closely with Sales, Category and external agency partners to deliver impactful campaigns.
• Supporting innovation launches through compelling activation plans and path-to-purchase execution.
• Bringing greater structure, discipline and planning rigour to the activation process.
• Managing activation across Grocery and Independent channels.
• Collaborating with creative and design teams to execute campaigns effectively.
• Evaluating campaign performance and identifying opportunities to optimise future activity.
• Supporting brand growth through effective customer and consumer activation programmes.

Profile

• Experience within Shopper Marketing, Brand Activation, Customer Marketing or Trade Marketing.
• Strong understanding of UK Grocery and retailer activation.
• FMCG experience, ideally within food or consumer goods categories.
• Experience developing and delivering integrated marketing campaigns.
• A highly proactive and entrepreneurial mindset.
• Strong stakeholder management and cross-functional collaboration skills.
• The confidence to operate independently and make decisions in a fast-moving environment.
• Excellent organisational and project management capabilities.
• Resilience and adaptability within a business where priorities can shift quickly.
• Full UK right to work. Unfortunately, sponsorship is not available for this position

Job Offer

• Competitive salary
• Hybrid working model with 3 days in the office and 2 days from home
• Excellent opportunity to shape a newly created role
• Significant autonomy and exposure to senior leadership
• Genuine opportunity to influence marketing strategy and execution
• Exciting growth environment backed by private equity investment
• Modern office environment with excellent facilities and transport links to London and the Northern Home Counties