Brand Activation Executive

Kellanova; Manchester; Hybrid; GBP 32,000 - 46,000; Full time

Job summary

Kellanova, based in Salford, Manchester, is seeking a Brand Activation Executive to translate brand plans into standout in-store activations that delight shoppers and drive growth. The role blends campaign development with hands-on project management across marketing, retail, and supply chain teams.

You will manage end-to-end POS solutions, coordinate artwork, budgets, and forecasts while supporting commercial innovation. A collaborative, English-speaking environment awaits with hybrid working.

Qualifications

• Experience in marketing, shopper marketing, brand activation, project management, or FMCG environments.
• Strong project management and ability to meet timelines.
• Ability to manage budgets and forecasts.
• Fluent business English (written and verbal).

Responsibilities

• Deliver end-to-end POS solutions: manage the lifecycle of prefilled display solutions from briefs to delivery.
• Lead cross-functional activation projects: coordinate artwork development, stock management and approvals with Brand, Retailer, Supply Chain, Finance, RGM and Legal teams.
• Own allocated POS budgets: maintain trackers, monitor spend and ensure activities are delivered within approved investment parameters.
• Forecast POS and support creation/development of special-build solutions for in-store execution.
• Contribute to commercial growth initiatives and activation plans to strengthen market presence.

Skills

Brand activation

Project management

Marketing strategy

Stakeholder collaboration

FMCG experience

Tools

Microsoft Office

Job description

At Kellanova, great brands deserve great experiences. Based in our dynamic Salford, Manchester office with a hybrid working model, the Brand Activation Executive will play a key role in transforming brand plans into standout retail activations that delight shoppers and drive business growth. From innovative in-store campaigns to commercial activation projects, they will help bring some of the world's most recognisable food brands closer to consumers.

A Taste Of What You’ll Be Doing

• Delivering End-to-End POS Solutions: Manage the complete lifecycle of prefilled display solutions, from receiving retailer and account manager briefs through to briefing co-pack agencies, evaluating solutions, and ensuring efficient delivery.
• Leading Cross-Functional Activation Projects: Coordinate artwork development, stock management, and approval processes while partnering with stakeholders across Brand, Retailer, Supply Chain, Finance, Revenue Growth Management, and Legal teams.
• Managing Activation Budgets: Own allocated point-of-sale budgets, maintaining trackers, monitoring spend, and ensuring activities are delivered efficiently and within approved investment parameters.
• Driving Forecasting and Creative Development: Manage flatpack POS forecasting while supporting the creation and development of special-build solutions that enhance in-store execution.
• Supporting Brand Growth Initiatives: Contribute to commercial innovation projects and activation plans that strengthen market presence and support business objectives.

We’re Looking for Someone With

• Collaborative approach and ability to connect with a broad group of stakeholders.
• Fluent business English (written and verbal).
• Experience in marketing, shopper marketing, brand activation, project management, or FMCG environments.
• Confidence managing timelines, budgets, forecasts, and multiple priorities simultaneously.
• Good Microsoft Office skills, particularly Excel, Outlook, and PowerPoint.

Get to Know Us

We’ve always been driven to unleash the full potential of our differentiated brands and our passionate people. Our iconic, world-class brands at Kellanova include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.

Mars, Incorporated has acquired Kellanova in a transaction that brings together iconic brands, storied legacies and outstanding capabilities with a view to shape the future of snacking. You can learn more here, and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

Let’s shape the future of snacking.

Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.