Activation Strategy Lead - Shopper & Retail Programs

Mars, Incorporated and its Affiliates; City of Westminster; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Company bonus

Mars University training

Job summary

Mars, Incorporated and its Affiliates in the UK is seeking an Activation Manager to shape the activation strategy with our customers and deliver compelling shopper experiences that align with retailer strategies. You will lead the activation plan across UK & IRL and manage budgets to drive value for key accounts.

You will own UK & IRL activation plans, manage budgets, and lead a cross-functional team across Sales, Marketing, and Supply to develop bespoke customer solutions and learnings for

Qualifications

• Commercial experience in sales, marketing or customer marketing.
• Ability to influence stakeholders across levels and functions.
• Proven track record leading cross-country teams to deliver results.
• Adaptable and proactive in a fast-moving environment.

Responsibilities

• Represent the customer’s needs and translate them into activation proposals.
• Own UK & IRL activation plan and budget allocation and stewardship.
• Define content for internal deployment meetings and external toolkits and selling materials.
• Manage 3rd party agency relationships and vendor partnerships.
• Collaborate cross-functionally with Sales, Marketing, Activity Management, Finance and Supply to execute initiatives.
• Execute the Activation Plan to engage shoppers in-store and online across touchpoints.
• Evaluate executions, derive learnings and recommendations for future activations.
• Champion value creation within customer marketing.

Skills

Commercial experience

Relationship building

Cross-country leadership

Strategic thinking

Job description

Mars, Incorporated and its Affiliates in the UK is seeking an Activation Manager to shape the activation strategy with our customers and deliver compelling shopper experiences that align with retailer strategies. You will lead the activation plan across UK & IRL and manage budgets to drive value for key accounts.

You will own UK & IRL activation plans, manage budgets, and lead a cross-functional team across Sales, Marketing, and Supply to develop bespoke customer solutions and learnings for