Activation Brand Manager UKI

Loyalty Rules; Salford; Hybrid; GBP 60,000 - 75,000; Full time

Job summary

Kellanova is seeking an Activation Brand Manager UKI in Salford to lead end-to-end promotional campaigns, partnerships and customer activations across UK retail. You will shape ideas into campaigns, work with retailers and agencies, and own projects from planning to review.

You will collaborate with Sales, Brand, Legal and Finance to unlock activation opportunities, manage budgets, and deliver high-impact activations for families and kids.

Qualifications

• Must demonstrate accountability and follow-through on commitments.
• Proactively solves problems and keeps projects moving forward.
• Comfortable working independently and taking initiative.
• Able to manage multiple workstreams, stakeholders and deadlines.
• Creates clarity from complex projects.

Responsibilities

• Lead end-to-end delivery of promotional campaigns, partnerships and customer activation programmes that build excitement around our Kids & Family cereal brands.
• Develop compelling presentations, activation plans and customer sell stories that engage audiences in meetings.
• Build trusted relationships with agencies, partners and rights holders to ensure programmes meet objectives.
• Manage several fast-moving initiatives at once, balancing priorities and timelines.
• Turn plans into strong execution by coordinating stakeholders and timelines for smooth delivery.
• Partner with retailer and commercial teams to shape customer plans and unlock activation opportunities.

Skills

Accountability

Problem solving

Independent

Multi-tasking

Clear communication

Job description

Mars Completes Acquisition of Kellanova Learn More

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Date: Sep 25, 2026

Category: Marketing and Innovation

Country/Region: GB

State:

City: Salford

Workplace: Hybrid

Title: Activation Brand Manager UKI

Description:

Bring some of the UK’s best-loved cereal brands to life in a role where creativity, commercial thinking and brilliant execution come together. As Brand Activation Manager - Cereal Partnerships & Promotions, you will help shape memorable campaigns that connect with families, excite customers and make a visible impact in market.

You will be at the centre of high-profile programmes including Kellogg’s Football Camps, Merlin partnerships and licensed promotions. Working across retailers, agencies, external partners and internal teams, you will turn exciting ideas into standout activations—owning projects from initial planning and stakeholder alignment through to launch, delivery and review.

Whether you are an internal candidate looking to broaden your commercial experience or an external candidate ready to bring fresh thinking to iconic brands, this role offers genuine ownership, variety and visibility. We are looking for someone who builds strong relationships, spots solutions and enjoys making things happen. With coaching, support and development available, you will have the opportunity to grow your confidence, expand your network and build valuable experience across brand activation, partnerships and promotions.

A Taste of What You'll Be Doing

• Bring Campaigns to Life - Lead the end-to-end delivery of promotional campaigns, strategic partnerships and customer activation programmes that build excitement around our Kids & Family cereal brands.
• Create Stories That Inspire - Develop compelling presentations, activation plans and customer sell stories that engage audiences and build confidence in internal and external meetings.
• Build Powerful Partnerships - Develop trusted relationships with agencies, partners and rights holders, creating strong collaboration and ensuring every programme delivers against its objectives.
• Drive Projects Forward - Manage several fast-moving initiatives at once, balancing priorities, solving challenges and keeping delivery on track against key deadlines.
• Turn Plans into Brilliant Execution - Build clear project plans, manage timelines and coordinate stakeholders to ensure campaigns are delivered smoothly and make a strong impact in market.
• Influence Customer Activation - Partner closely with retailer and commercial teams to shape customer plans, bringing together Sales, Brand, Legal and Finance to unlock exciting activation opportunities.
• Maximise the Investment - Support the management of activation budgets and take ownership of joint marketing plans for a leading grocery retailer, ensuring investment is focused, effective and delivers value.

We're Looking for Someone With

• Takes accountability and follows through on commitments.
• Proactively solves problems and keeps projects moving forward.
• Comfortable working independently and taking initiative.

• Able to manage multiple workstreams, stakeholders and deadlines at the same time.
• Creates clarity from complex projects.

Get to Know Us

At Kellanova, we are driven by our vision to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.

Kellanova's Culture of Best means we bring our best to all that we do in pursuit of our vision to be the world’s best performing snacks-led powerhouse. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.

Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents and ideas to work.

Mars has agreed to acquire Kellanova in a combination that will shape the future of snacking! The transaction is anticipated to close within the first half of 2025 (subject to Kellanova shareowner approval and other customary closing conditions, including regulatory approvals). The companies remain separate until closing.

You can learn more at www.futureofsnacking.com, and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

We're on a journey to be the best. You coming?

Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here .