BDR Manager (HF1360372)

Apprentify; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Apprentify is seeking an SDR Manager in London to lead and scale its outbound pipeline generation function. The role calls for building structured, high-performing SDR processes to match growth, recruiting and coaching a team, and driving alignment with sales leadership to meet revenue targets.

The ideal candidate has proven SDR leadership in B2B SaaS, strong coaching skills, and comfort with modern sales tools.

Qualifications

• Proven experience leading an SDR/BDR team in B2B SaaS.
• Track record building outbound processes that hit targets.
• Strong coaching to develop SDRs into quota-carrying reps.
• Experience with HR tech or adjacent B2B software is a plus.

Responsibilities

• Recruit, coach, and manage a team of SDRs to hit pipeline targets.
• Build and refine outbound prospecting processes, messaging, and playbooks.
• Partner with sales and marketing to align pipeline with revenue goals.
• Own SDR performance metrics — activity, conversion, and pipeline contribution.

Skills

SDR management

B2B SaaS

coaching

sales enablement

CRM (Salesforce/HubSpot)

Tools

Sales engagement tools

CRM (Salesforce/HubSpot)

Outreach/Salesloft

Job description

The Opportunity

Our client, an established HR technology provider, is looking for an SDR Manager to lead and scale its outbound pipeline generation function. The business supports thousands of organisations globally with its HR and payroll platform and has recently grown through acquisition, this role is being created to build a more structured, higher-performing SDR engine to match that growth trajectory.

The Opportunity

Our client, an established HR technology provider, is looking for an SDR Manager to lead and scale its outbound pipeline generation function. The business supports thousands of organisations globally with its HR and payroll platform and has recently grown through acquisition, this role is being created to build a more structured, higher-performing SDR engine to match that growth trajectory.

Company Snapshot

An established, London-headquartered HR technology company providing a cloud-based HRIS and payroll platform to organisations across the UK and internationally, supporting customers in 100+ countries

What You'll Own

• Recruiting, coaching, and managing a team of SDRs to consistently hit pipeline generation targets
• Building and refining outbound prospecting processes, messaging, and playbooks
• Partnering closely with sales and marketing leadership to align pipeline generation with revenue goals
• Owning SDR performance metrics — activity, conversion, and pipeline contribution

What We're Looking For

• Proven experience managing or leading an SDR/BDR team, ideally within B2B SaaS
• A track record of building outbound processes that consistently hit pipeline targets
• Strong coaching ability — experience developing SDRs into quota-carrying reps is a plus
• HR tech or adjacent B2B software experience is a plus, not a requirement
• Comfortable working with modern sales engagement tools and CRM (e.g. Salesforce, HubSpot, Outreach/Salesloft)

Compensation & Package

Base: £70,000 | On-target commission: £30,000 (Total on-target earnings: ~£100,000)

Location & Logistics

London. (Hybrid/remote policy and travel expectations not yet specified — flag to client if you want this included.)

Confidentiality & Process

This search is being conducted on a confidential basis on behalf of our client. All enquiries and applications will be treated in strict confidence.