B2B Subscriptions & Events Marketing Lead (13-Month)

Hemming Group; Greater London; Hybrid; GBP 55,000 - 68,000; Full time

Job summary

Hemming Group in London is seeking a skilled B2B Marketing Manager to lead subscriptions marketing for TheMJ, LocalGov, and Future Forums, and to own delegate acquisition for events.

You will manage acquisition, retention, and win-back campaigns, optimise SEO with editorial partners, and work closely with the subscriptions management provider, HubSpot, and creative teams to deliver campaigns that boost engagement and ROI.

Qualifications

• 3+ years in B2B marketing with subscriptions experience (publishing, media or membership).
• Proven track record of acquisition, retention and win-back campaigns.
• Hands-on HubSpot experience: email, forms, landing pages, workflows, segmentation, reporting.

Responsibilities

• Run corporate subscription acquisition campaigns and renewals.
• Manage lapsed subscriber win-back campaigns.
• Run retention and engagement campaigns to reduce churn.
• Report on subscription performance and campaign ROI.

Skills

Subscriptions marketing

B2B events

HubSpot

Email marketing

SEO

Campaign analytics

Canva

Team collaboration

Tools

Google Analytics

Excel

Canva

Job description

Hemming Group in London is seeking a skilled B2B Marketing Manager to lead subscriptions marketing for TheMJ, LocalGov, and Future Forums, and to own delegate acquisition for events.

You will manage acquisition, retention, and win-back campaigns, optimise SEO with editorial partners, and work closely with the subscriptions management provider, HubSpot, and creative teams to deliver campaigns that boost engagement and ROI.