B2B Subscriptions & Events Marketing Manager (Maternity Cover)

Hemming Group; Greater London; On-site; GBP 55,000 - 68,000; Full time

Job summary

Hemming Group in London is seeking a skilled B2B Marketing Manager to lead subscriptions marketing for TheMJ, LocalGov, and Future Forums, and to own delegate acquisition for events.

You will manage acquisition, retention, and win-back campaigns, optimise SEO with editorial partners, and work closely with the subscriptions management provider, HubSpot, and creative teams to deliver campaigns that boost engagement and ROI.

Qualifications

• 3+ years in B2B marketing with subscriptions experience (publishing, media or membership).
• Proven track record of acquisition, retention and win-back campaigns.
• Hands-on HubSpot experience: email, forms, landing pages, workflows, segmentation, reporting.

Responsibilities

• Run corporate subscription acquisition campaigns and renewals.
• Manage lapsed subscriber win-back campaigns.
• Run retention and engagement campaigns to reduce churn.
• Report on subscription performance and campaign ROI.

Skills

Subscriptions marketing

B2B events

HubSpot

Email marketing

SEO

Campaign analytics

Canva

Team collaboration

Tools

Google Analytics

Excel

Canva

Job description

Hemming Group is a B2B media, publishing and events company supporting local government leadership with news, opinion and best practice to drive informed decision-making (hgluk.com).

We're looking for a B2B Marketing Manager with a strong background in publising subscriptions marketing and B2B events to join us on a 13-month maternity cover contract. This role sits across TheMJ, LocalGov and our Future Forums, and reports to the Senior Marketing Manager.

This role is subscriptions (publishing) and events-led. You'll need hands-on experience running subscription acquisition, retention and win-back campaigns, ideally in a publishing or media environment, alongside experience marketing in-person B2B events - full ownership of delegate acquisition.

What you'll be doing

Subscriptions (TheMJ)

• Running corporate subscription acquisition campaigns and renewals
• Managing lapsed subscriber win-back campaigns
• Running retention and engagement campaigns to reduce churn
• Reporting on subscription performance and campaign ROI
• Liaising closely with subscriptions management provider to maintain UX and reporting

Events (Future Forums, 2x a year)

• Managing delegate acquisition campaigns end to end
• Handling delegate onboarding and communications
• Producing event design assets and managing event websites
• Running post-event surveys and reporting
• No operations responsibility is part of the role apart from supporting the operations team to deliver the event on the day

Publishing (LocalGov)

• Running regular newsletter acquisition campaigns
• Working closely with the editorial team to improve SEO
• Building and executing client lead generation campaigns (reports, webinars)
• Minimum 3 years in B2B marketing, with demonstrable subscriptions marketing experience (publishing, media or membership subscriptions)
• Proven track record running acquisition, retention and lapsed/win-back campaigns
• Experience marketing B2B in-person events - delegate acquisition is a must
• Hands-on HubSpot experience: email, forms, landing pages, workflows, segmentation, reporting
• Confident design skills in Canva (or similar) for digital and print

Personal attributes

• Team player
• Takes initiative
• Decisive
• Open-minded

The details

• Contract: 13-month maternity cover
• Location: London, hybrid (2 days a week in the office)
• Reports to: Senior Marketing Manager

Applicants without subscriptions marketing experience will not be considered for this role.