Subscription Marketing Lead (CRM & HubSpot)

Confidential; Greater London; Hybride; GBP 45 000 - 50 000; Plein temps

Avantages offerts par ce poste

25 days' holiday

Pension contribution

Hybrid working environment

Résumé du poste

Confidential in London seeks a Subscription CRM Marketing Executive to own subscription marketing across publications, campaigns and customer journeys using HubSpot. Hybrid working arrangement with a £45k–£50k salary and strong data-driven approach.

You will collaborate with sales, editorial and tech teams to deliver engaging journeys and measurable growth. Ideal candidates have several years in subscription marketing, CRM and analytics, with proven ability to nurture trials to conversion and

Qualifications

• Several years of marketing experience, ideally with subscription/membership/publishing
• Experience with subscription lifecycle marketing
• Proven ability to generate and nurture leads, trials or enquiries through to conversion
• Comfortable developing customer journeys and automated campaigns
• Skilled at using HubSpot for CRM, marketing automation, reporting and dashboards
• Ability to segment audiences and manage multiple campaigns and audiences

Responsabilités

• Develop and deliver the subscription marketing strategy across multiple publications and products
• Increase trials volume and quality through proactive marketing
• Build campaigns and journeys to nurture prospects from trial to conversion
• Improve engagement with existing subscribers and identify opportunities to increase product usage
• Create and optimise automated journeys across the subscription lifecycle
• Collaborate with sales to support new business activity and provide higher-quality opportunities
• Use HubSpot to develop segmentation, workflows, reporting, automation and campaign journeys
• Establish KPIs across trials, engagement and conversion
• Monitor campaign performance and identify opportunities for improvement
• Work with editorial and technology teams to deliver campaigns

Connaissances

Marketing experience

HubSpot

CRM marketing

Campaign management

Data-driven

Audience segmentation

Cross-functional collaboration

Outils

HubSpot CRM

Description du poste

Confidential in London seeks a Subscription CRM Marketing Executive to own subscription marketing across publications, campaigns and customer journeys using HubSpot. Hybrid working arrangement with a £45k–£50k salary and strong data-driven approach.

You will collaborate with sales, editorial and tech teams to deliver engaging journeys and measurable growth. Ideal candidates have several years in subscription marketing, CRM and analytics, with proven ability to nurture trials to conversion and