B2B Subscriptions Lifecycle Marketing Lead (Hybrid)

Marketing Talent | Publishing, Events & Tech Recruitment; Greater London; Hybrid; GBP 64,000 - 86,000; Full time

Benefits offered by this job

Strong Benefits

Job summary

Marketing Talent is seeking a Senior Customer Lifecycle Marketing Manager to own the end-to-end subscriber journey for our B2B subscriptions and publishing business. This hybrid London role requires 2–3 days in the office and focuses on onboarding, activation and long-term value realization.

You will design and optimise lifecycle campaigns, segmentation and automated journeys in Salesforce/Pardot, and partner with product, sales and marketing to maximise engagement and renewals.

Qualifications

• Strong track record in lifecycle, customer, CRM or engagement marketing with measurable results.
• Experience in subscription-based or SaaS product marketing.
• Hands-on in designing lifecycle programmes, automated journeys and segmentation.
• Confidence with CRM/marketing automation platforms, preferably Salesforce/Pardot.
• Sharp analytical skills to turn behaviour into insight and action.
• Excellent stakeholder management and communication to influence strategy.
• Commercial, data-led, self-directed and able to build from the ground up.

Responsibilities

• Own the subscriber lifecycle strategy and end-to-end journey.
• Analyse engagement and usage; build audience segmentation from real behaviour.
• Design and deliver onboarding, nurturing and re-engagement campaigns; optimise automated journeys.
• Partner with product, sales and marketing; chair engagement reviews and report on performance.

Skills

Lifecycle marketing

CRM/Marketing automation

Segmentation strategies

Analytics

Stakeholder management

Salesforce / Pardot

Subscription / SaaS marketing

Strategy & execution

Tools

Salesforce

Pardot

Job description

Marketing Talent is seeking a Senior Customer Lifecycle Marketing Manager to own the end-to-end subscriber journey for our B2B subscriptions and publishing business. This hybrid London role requires 2–3 days in the office and focuses on onboarding, activation and long-term value realization.

You will design and optimise lifecycle campaigns, segmentation and automated journeys in Salesforce/Pardot, and partner with product, sales and marketing to maximise engagement and renewals.