B2B Specification Marketing Lead - Growth & Campaigns

Axon Moore; England; On-site; GBP 55,000 - 75,000; Full time

Job summary

Axon Moore is seeking an experienced B2B Marketing professional to lead the specification and projects marketing strategy. You will own end-to-end activity across audience insight, proposition development, campaign delivery and sales handover, working with Sales, Product, Technical and external agency partners.

You will develop propositions, content programmes and campaigns to support business growth, manage budgets and measure impact on engagement and pipeline across multiple projects and

Qualifications

• Experience in B2B marketing to complex professional audiences
• Ability to translate technical products into compelling propositions
• Proven track record of lead generation and ABM campaigns

Responsibilities

• Own specification and projects marketing strategy end-to-end
• Collaborate with Sales, Product, Technical and external agencies
• Develop content programmes (CPDs, case studies, education)
• Create campaigns across events, digital, PR and partnerships
• Establish lead capture, qualification and sales handover processes
• Measure activity against engagement, leads and pipeline

Skills

B2B marketing

Account-based marketing

Lead generation

Stakeholder management

Project management

Agency management

CRM systems

Content management systems

PIM systems

Tools

CRM systems

Content management systems

PIM systems

Job description

Axon Moore is seeking an experienced B2B Marketing professional to lead the specification and projects marketing strategy. You will own end-to-end activity across audience insight, proposition development, campaign delivery and sales handover, working with Sales, Product, Technical and external agency partners.

You will develop propositions, content programmes and campaigns to support business growth, manage budgets and measure impact on engagement and pipeline across multiple projects and