Growth & Demand Gen Lead — B2B Tech & Data

Axon Moore

9 days ago

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Axon Moore in London is seeking an experienced Growth & Demand Generation Manager for a growing B2B data and technology business.

You will own multi-channel campaigns, ABM programmes, and lead generation, partnering with Sales, Product and Delivery to drive pipeline and revenue.

Experience with HubSpot, data services or telecoms is highly valued; you will contribute to paid media and overall marketing strategy.

3+ years hands-on growth marketing, demand generation or B2B campaign management.
Experience within data services, technology, utilities or telecoms.
Proven track record of owning campaigns from planning to delivery.
Demonstrated impact on pipeline and revenue.
Experience running ABM programmes.
Practical experience using HubSpot or similar marketing automation.
Experience with workflows, landing pages, email journeys and campaign reporting.
Strong analytical skills and ability to use data for decisions.

Own and execute growth and demand generation activity.
Plan and deliver multi-channel campaigns across email, digital, social and content.
Develop and manage ABM programmes for key target accounts.
Work with Sales to align targeting, messaging and outreach.
Manage campaigns through HubSpot including workflows, landing pages and email journeys.
Collaborate with Marketing Associate on campaigns, events and content.
Contribute to paid media activity (SEM and paid social).
Support broader marketing strategy, budgeting and reporting.
Monitor market trends and competitor activity.