Strategic B2B Marketing Lead, Specification & Projects

Axon Moore

Newton-le-Willows

Hybrid

GBP 35,000 - 45,000

Full time

5 days ago

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Benefits offered by this job

Hybrid work

Bonus up to £300/month

Autonomy to shape role

Job summary

Axon Moore is helping a Warrington-based, product-led business recruit a brand-new Marketing Manager for the Specification & Projects arm. You will own the marketing strategy, collaborating with the Specification Director and Sales to build awareness, generate demand and get the business specified on more projects.

This role offers huge autonomy to shape the go-to-market, develop propositions, content and campaigns, and to work with technical teams.

Qualifications

Experience in B2B, specification, project or ABM marketing.
Experience in construction/building products or a technical environment.
Ability to translate technical products into compelling propositions.

Responsibilities

Own the marketing strategy for the Specification & Projects side of the business.
Identify target sectors, accounts and audiences.
Develop propositions and messaging for different sectors.
Create content such as CPDs, educational materials, case studies and thought leadership.
Support the Specification Sales team with marketing and sales enablement.
Develop campaigns across events, PR, digital, email and account-based marketing.
Build lead generation and nurturing activity.
Work with CRM teams to track leads and measure the project pipeline.
Manage external agencies across content, PR, digital, events and design.
Measure what is working and continually improve the approach.