Autonomous B2C & Retail Marketing Lead

Axon Moore; Warrington; Hybrid; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Hybrid working – 3 days in Warrington,

Monthly bonus up to £300

20 days holiday

Office closure over Christmas

Job summary

Axon Moore is partnering with a consumer-led business in Warrington to recruit a B2C & Retail Marketing Manager to own a key brand. You’ll shape and execute the B2C marketing strategy with autonomy and impact, blending consumer insights with commercial priorities.

In this hybrid role, you’ll manage the annual plan, campaigns, and agency relationships while collaborating with commercial, product and retail teams.

Qualifications

• Retail and consumer marketing experience is required.
• Experience in a B2C, retail, ecommerce or consumer-focused, product-led environment.
• Ability to translate customer insights and commercial priorities into campaigns.

Responsibilities

• Own the annual B2C marketing plan, budget and calendar.
• Develop campaigns around new products, seasonal activity and retail promotions.
• Work with retail account teams and customers to improve listings and conversion.
• Develop activity across social, influencers, paid media, email and content.
• Manage external agencies across creative, PR, social, content and paid media.
• Brief agencies and manage campaigns from concept to delivery.
• Manage budgets, timelines and campaign performance.
• Collaborate with Product, Commercial, Technical, Sales and Customer Services teams.
• Ensure customer-facing content is accurate, relevant and commercially focused.

Skills

Retail marketing

B2C marketing

Ecommerce

Product launches

Agency management

Social media

Influencer activity

Campaign analytics

Retail customers

Job description

Axon Moore is partnering with a consumer-led business in Warrington to recruit a B2C & Retail Marketing Manager to own a key brand. You’ll shape and execute the B2C marketing strategy with autonomy and impact, blending consumer insights with commercial priorities.

In this hybrid role, you’ll manage the annual plan, campaigns, and agency relationships while collaborating with commercial, product and retail teams.