B2B Sales Manager

HomeLet; Lincoln; On-site; GBP 75,000 - 100,000; Full time

Job summary

HomeLet is seeking a passionate Leader of Lettings to drive growth across the UK by leading a high-performing sales team within the lettings sector. You will manage pipelines, craft campaigns, and develop agents and internal teams to exceed targets while maintaining strong regulatory compliance.

The role focuses on expanding market share, enhancing product uptake, and delivering exceptional customer outcomes.

Qualifications

• Proven experience leading B2B sales teams.
• Strong track record of hitting and exceeding sales and growth targets.
• Commercial mindset with data-driven decision making.
• Excellent relationship-building and influencing skills at all levels.

Responsibilities

• Win, retain and grow our letting agent customer base across the UK.
• Enhance uptake of core products and services to hit targets.
• Drive retention and loyalty, reducing customer losses and maximizing lifetime value.
• Spot and seize market opportunities, building strong relationships with agents.
• Deliver sales and marketing campaigns that boost engagement and product usage.
• Own performance—managing pipelines, reporting results, and turning data into action.
• Lead, coach and develop your team with regular 1:1s and performance management.
• Champion change and service quality, resolving issues and sharing best practice.
• Stay compliant with FCA and internal regulatory requirements.

Skills

B2B sales leadership

Data-driven decisions

Relationship building

Team coaching

Tools

CRM software

Job description

Leader of Lettings Location: Lincoln/Chester

We’re growing - and we’re looking for a passionate and results driven Leader of sales to take our performance to the next level.

At HomeLet & Let Alliance, part of the PIB Group, we’ve spent over 30 years shaping the UK’s private rented sector. As the UK’s largest tenant referencing and insurance provider, we support thousands of letting agents, landlords and tenants - and we’re only just getting started.

If you want your ideas to matter, your results to be visible, and your development to be a priority, this is the role for you.

What can we offer you?

• A significant OTE package, as part of the growth delivered across the business you will earn OTE £75,000+
• 26 days annual leave + bank holidays with the option to buy up to 5 additional days
• Pension scheme
• Death in service- 4x annual salary
• Retail discounts
• Learning and development opportunities and apprenticeships
• Enhanced maternity & paternity packages
• Counselling support
• Health cash plan
• Employee benefits and welfare package to support with financial management, health screening, menopause support, stopping smoking
• Free onsite parking

The role

• Win, retain and grow our letting agent customer base across the UK
• Enhance the uptake of our core products and added-value services to hit and exceed targets
• Drive retention and loyalty, reducing customer losses and maximising lifetime value
• Spot and seize market opportunities, building strong relationships with new and existing agents
• Deliver effective sales and marketing campaigns that boost engagement, conversion and product usage
• Own performance - managing pipelines, reporting on results, and turning data into action
• Lead, coach and develop your team, with clear goals, regular 1:1s and strong performance management
• Champion change and service quality, owning issues through to resolution and sharing best practice
• Stay compliant, ensuring activity meets FCA and internal regulatory requirements

What you’ll bring

• Proven experience leading B2B sales teams, ideally in financial services, lettings or property
• A strong track record of hitting and exceeding sales and growth targets
• Commercial mindset - confident using data to drive decisions and improve performance
• Excellent relationship-building and influencing skills at all levels
• Passion for customer experience and continuous improvement
• Confident, engaging leader who can inspire, develop and hold teams to account

If you’re ready to lead a high-performing team, shape the future of lettings, and be part of an ambitious, innovative team, we’d love to hear from you.