Lettings Commercial Growth Manager

Rayner Personnel; East Midlands; On-site; GBP 60,000 - 90,000; Full time

Job summary

Rayner Personnel is seeking a commercially driven Lettings Director to own branch performance, drive revenue growth and lead a high-performing local team. This role focuses on growth, landlord instructions and improving commercial performance.

You'll lead the Lettings Commercial Growth Manager function, aiming to grow the landlord portfolio and maximise revenue per property while integrating acquired agencies and adopting new technology and processes.

Qualifications

• Strong experience within UK residential lettings.
• Experience managing and developing a team.
• Proven ability to win new landlord instructions and grow a property portfolio.
• Commercial understanding of rents, fees, pricing and revenue growth.
• Experience managing landlord relationships and reducing churn.
• Confidence using performance data and KPIs to drive decisions.

Responsibilities

• Take ownership of the branch's commercial performance and growth.
• Generate new landlord instructions through local activity and central lead generation.
• Build and manage a healthy pipeline from lead → valuation → instruction.
• Develop local relationships and partnerships that generate new landlord opportunities.
• Increase the value of existing landlord relationships through additional properties and services.
• Drive landlord retention and proactively manage potential churn.
• Identify opportunities to improve revenue per property through pricing, fees and additional services.
• Take ownership of branch-level P&L, budgeting and commercial performance.
• Lead and develop the local lettings and property management team.
• Recruit, develop and retain high-performing team members.
• Introduce new systems, processes, pricing structures and service standards.

Skills

Lettings management

Team leadership

Business development

KPIs & performance data

Job description

As the business continues to scale, we're looking for a commercially driven Lettings Director to take ownership of branch performance, drive revenue growth and lead a high-performing local team.

This isn't a traditional lettings management role.

We're looking for someone who is commercially minded, sales-focused and motivated by growth - someone who can lead a branch while actively winning new landlord instructions, increasing revenue from existing clients and improving commercial performance.

The Role

As Lettings Commercial Growth Manager, you'll take ownership of the performance of your branch across people, landlords, revenue and operations.

You'll lead and develop the local team while having a clear focus on growing the branch's landlord portfolio and maximising revenue per property.

You'll also play a key role in integrating acquired agencies into the wider group, introducing new technology, processes and ways of working.

For the right person, there is a clear progression path from single-branch leadership into multi-branch, regional and potentially national leadership as the business grows.

What You'll Be Doing

Drive Commercial Growth

• Take ownership of the branch's commercial performance and growth.
• Generate new landlord instructions through local activity and central lead generation.
• Build and manage a healthy pipeline from lead → valuation → instruction.
• Develop local relationships and partnerships that generate new landlord opportunities.
• Increase the value of existing landlord relationships through additional properties and services.
• Drive landlord retention and proactively manage potential churn.
• Identify opportunities to improve revenue per property through pricing, fees and additional services.
• Take ownership of branch-level P&L, budgeting and commercial performance.

Lead & Develop the Team

• Manage, coach and develop the local lettings and property management team.
• Set clear commercial and service standards across the branch.
• Recruit, develop and retain high-performing team members.
• Create a culture of accountability, pace and continuous improvement.

Lead Change & Transformation

• Help integrate newly acquired agencies into the wider group.
• Introduce new systems, processes, pricing structures and service standards.
• Champion the adoption of new technology and AI-enabled workflows.
• Identify resistance or operational blockers and find solutions quickly.

Own Service & Operational Performance

• Ensure landlords and tenants receive an exceptional level of service.
• Identify recurring problems and drive improvements.
• Balance portfolio growth with service quality and operational efficiency.

What We're Looking For

We're looking for an experienced lettings professional with genuine commercial drive.

You’ll ideally have:

• Strong experience within UK residential lettings.
• Experience managing and developing a team.
• A proven ability to win new landlord instructions and grow a property portfolio.
• Strong understanding of the full lettings cycle, including lettings, property management and compliance.
• Commercial understanding of rents, fees, pricing and revenue growth.
• Experience managing landlord relationships and reducing churn.
• Confidence using performance data and KPIs to drive decisions.

Experience with P&L management, budgeting, acquisitions, integrations or technology-led transformation would be highly advantageous.

Why Join?

This is a great opportunity to join a business that is rethinking the traditional lettings model through a combination of property expertise, acquisitions, technology and AI.

You’ll have genuine ownership over the performance of your branch and the opportunity to make a measurable commercial impact.

As the business continues to acquire agencies and expand, you’ll also have the opportunity to progress into multi-branch, regional and senior leadership positions.

Ready to take your lettings career to the next level?

If you’re an experienced lettings professional who loves winning business, growing landlord portfolios and getting the best out of a team, this is an opportunity to play a key role in the growth of a genuinely ambitious property business.