B2B Sales Manager

HomeLet; Lincoln; On-site; GBP 75,000 - 100,000; Full time

Benefits offered by this job

OTE £75k+

26 days leave

Death in service 4x salary

Learning & development

Maternity/Paternity support

Counselling

Job summary

HomeLet leads the UK private rented sector and seeks a passionate Leader of Lettings to head our B2B lettings sales teams across the UK, driving growth and service excellence. You will influence agents, grow core product uptake and maximise lifetime value through strategic campaigns.

As an accomplished leader, you will coach teams, use data to target opportunities, and ensure FCA compliance while delivering outstanding customer experience and market-leading results.

Qualifications

• Proven experience leading B2B sales teams in lettings or related sectors.
• Strong track record of hitting and exceeding sales targets.
• Comfort with using data to drive sales and product uptake.
• Excellent relationship-building and influencing skills across levels.

Responsibilities

• Lead B2B lettings sales teams to win, retain and grow the letting agent customer base across the UK.
• Drive uptake of core products and added-value services to hit and exceed targets.
• Drive retention and lifetime value by reducing churn and building loyalty.
• Spot market opportunities and build relationships with new and existing agents.
• Deliver effective sales and marketing campaigns to boost engagement and usage of products.
• Own performance: manage pipelines, report results, and translate data into action.
• Lead, coach and develop your team with regular 1:1s and clear goals.
• Champion change and service quality, resolving issues and sharing best practices.
• Stay compliant with FCA and internal regulatory requirements.

Skills

B2B sales leadership

Financial services / lettings

Data-driven decisions

Relationship building

Customer experience improvement

Inspirational leadership

Job description

Leader of Lettings Location: Lincoln/Chester

We’re growing - and we’re looking for a passionate and results driven Leader of sales to take our performance to the next level.

At HomeLet & Let Alliance, part of the PIB Group, we’ve spent over 30 years shaping the UK’s private rented sector. As the UK’s largest tenant referencing and insurance provider, we support thousands of letting agents, landlords and tenants - and we’re only just getting started.

If you want your ideas to matter, your results to be visible, and your development to be a priority, this is the role for you.

What can we offer you?

• A significant OTE package, as part of the growth delivered across the business you will earn OTE £75,000+
• 26 days annual leave + bank holidays with the option to buy up to 5 additional days
• Death in service- 4x annual salary
• Learning and development opportunities and apprenticeships
• Enhanced maternity & paternity packages
• Counselling support
• Health cash plan
• Employee benefits and welfare package to support with financial management, health screening, menopause support, stopping smoking
• Free onsite parking

The role

An accomplished leader, you will lead our B2B lettings sales teams to:

• Win, retain and grow our letting agent customer base across the UK
• Enhance the uptake of our core products and added-value services to hit and exceed targets
• Drive retention and loyalty, reducing customer losses and maximising lifetime value
• Spot and seize market opportunities, building strong relationships with new and existing agents
• Deliver effective sales and marketing campaigns that boost engagement, conversion and product usage
• Own performance - managing pipelines, reporting on results, and turning data into action
• Lead, coach and develop your team, with clear goals, regular 1:1s and strong performance management
• Champion change and service quality, owning issues through to resolution and sharing best practice
• Stay compliant, ensuring activity meets FCA and internal regulatory requirements

What you’ll bring

• Proven experience leading B2B sales teams, ideally in financial services, lettings or property
• A strong track record of hitting and exceeding sales and growth targets
• Commercial mindset - confident using data to drive decisions and improve performance
• Excellent relationship-building and influencing skills at all levels
• Passion for customer experience and continuous improvement
• Confident, engaging leader who can inspire, develop and hold teams to account

If you’re ready to lead a high-performing team, shape the future of lettings, and be part of an ambitious, innovative team, we’d love to hear from you.