B2B Sales Development Executive: Lead & Book Meetings

Prince Personnel; Telford; On-site; GBP 28,000 - 32,000; Full time

Job summary

Prince Personnel in Telford is seeking a Sales Development Executive on a permanent basis. The role focuses on B2B outbound activities, converting conversations into qualified meetings, and nurturing relationships within the customer base.

The salary ranges from £28,000 to £32,000 plus bonus and commission, with a Monday–Friday schedule (8:30am–5pm). Ideal candidates will have experience in outbound sales, lead generation or appointment setting, with strong communication skills and the ability

Qualifications

• Previous B2B experience in outbound sales, lead generation or appointment setting.
• Confidence speaking to business decision-makers over the phone.
• Strong written communication and professional emails/notes.
• Experience navigating gatekeepers and handling objections professionally.

Responsibilities

• Proactively engage with previous clients to identify interest in related products.
• Speak with right decision-makers and set up meetings for the business manager.
• Make regular outbound calls and send professional emails.
• Build rapport with prospects and navigate gatekeepers confidently.
• Ask questions to understand current arrangements, challenges and future needs.
• Identify and qualify genuine sales opportunities.
• Book qualified meetings for the Business Development team.
• Provide clear handovers after conversations.
• Maintain accurate prospect details, activity and follow-ups in the CRM.
• Follow up with prospects not yet ready to progress.
• Collaborate with sales and marketing to improve lead quality and outreach.

Skills

B2B sales

Lead generation

Outbound calling

Communication

Customer relations

Tools

HubSpot CRM

Job description

Prince Personnel in Telford is seeking a Sales Development Executive on a permanent basis. The role focuses on B2B outbound activities, converting conversations into qualified meetings, and nurturing relationships within the customer base.

The salary ranges from £28,000 to £32,000 plus bonus and commission, with a Monday–Friday schedule (8:30am–5pm). Ideal candidates will have experience in outbound sales, lead generation or appointment setting, with strong communication skills and the ability