Sales Development Executive

Prince Personnel; Telford; On-site; GBP 28,000 - 32,000; Full time

Job summary

Prince Personnel in Telford is seeking a Sales Development Executive on a permanent basis. The role focuses on B2B outbound activities, converting conversations into qualified meetings, and nurturing relationships within the customer base.

The salary ranges from £28,000 to £32,000 plus bonus and commission, with a Monday–Friday schedule (8:30am–5pm). Ideal candidates will have experience in outbound sales, lead generation or appointment setting, with strong communication skills and the ability

Qualifications

• Previous B2B experience in outbound sales, lead generation or appointment setting.
• Confidence speaking to business decision-makers over the phone.
• Strong written communication and professional emails/notes.
• Experience navigating gatekeepers and handling objections professionally.

Responsibilities

• Proactively engage with previous clients to identify interest in related products.
• Speak with right decision-makers and set up meetings for the business manager.
• Make regular outbound calls and send professional emails.
• Build rapport with prospects and navigate gatekeepers confidently.
• Ask questions to understand current arrangements, challenges and future needs.
• Identify and qualify genuine sales opportunities.
• Book qualified meetings for the Business Development team.
• Provide clear handovers after conversations.
• Maintain accurate prospect details, activity and follow-ups in the CRM.
• Follow up with prospects not yet ready to progress.
• Collaborate with sales and marketing to improve lead quality and outreach.

Skills

B2B sales

Lead generation

Outbound calling

Communication

Customer relations

Tools

HubSpot CRM

Job description

Sales Development Executive

Telford

Permanent

£28,000 - £32,000 + bonus & Commission

Monday to Friday 8.30am – 5pm

Are you an experienced B2B sales professional who enjoys opening doors, speaking with decision-makers and turning initial conversations into genuine business opportunities?

We’re recruiting for a Sales Development Executive to join a well-established Telford-based business with ambitious plans for continued growth. This is a fantastic opportunity for someone with experience in B2B outbound sales, lead generation or appointment setting who is ready to develop their career further. You’ll have the opportunity to progress into a Business Development role, taking greater ownership of customer relationships and the wider sales process as your experience grows.

Almost all your calls will be with existing customers within the group that have purchased goods in the past. This role is working to sell products that are related to the core product range but have a completely new and relevant use to those customers, but still completely separate to what they have purchased before.

Rather than following rigid sales scripts, you’ll be encouraged to have meaningful, consultative conversations. You’ll engage with your customers, understand their requirements and challenges, identify genuine opportunities and secure well-qualified meetings for the wider business development team.

What you will be doing:

• Proactively engage with previous client to identifying potential interest in a related product that they have previously purchased. I
• The goal is to speak with the right key decision-makers, and gain an idea that they would need this new range of products, and set up a meeting for the business manager to speak to them.
• Making regular outbound calls and sending professional email communications.
• Building rapport with prospects and confidently navigating gatekeepers.
• Asking effective questions to understand existing arrangements, challenges and future requirements.
• Identifying and qualifying genuine sales opportunities.
• Booking qualified meetings for the Business Development team.
• Providing clear and detailed handovers following prospect conversations.
• Maintaining accurate prospect information, activity and follow-up actions within the CRM.
• Following up with prospects who aren't yet ready to progress.
• Working collaboratively with sales and marketing colleagues to continuously improve lead quality and outreach.

What we’re looking for:

Essential

• Previous B2B experience within outbound sales, lead generation, appointment setting or a similar prospecting role.
• Confidence speaking to business decision-makers over the telephone.
• Strong written communication skills and the ability to produce professional emails and accurate notes.
• Experience navigating gatekeepers and handling initial objections or resistance professionally.
• A curious, consultative approach and the ability to adapt conversations rather than simply follow a script.
• Resilience, organisation and consistency when managing outbound activity and follow-ups.
• A genuine ambition to develop your career within sales.
• A positive attitude towards coaching and feedback.

Desirable:

• Previous experience using HubSpot or another CRM system.
• Experience conducting discovery conversations and qualifying sales opportunities.

Full training will be provided, so industry-specific or product experience isn't required.

Reference: DE27096S