Sales Development Executive

Prince Personnel; Shrewsbury; On-site; GBP 28,000 - 32,000; Full time

Job summary

Prince Personnel in Telford is seeking a Sales Development Executive to drive B2B outbound sales and generate qualified opportunities. You will speak with decision-makers, nurture relationships, and book meetings for the wider sales team.

This permanent role offers a £28,000-£32,000 salary plus bonus and commission, with Monday to Friday hours, starting at 8.30am. You’ll work with existing customers to introduce related products and grow the group’s revenue.

Qualifications

• Experience in B2B outbound sales or prospecting roles.
• Ability to engage decision-makers over the phone and email.
• Proactive, consultative sales approach with strong questioning.
• Strong follow-up, organisation and CRM discipline.

Responsibilities

• Proactively reach out to previous clients to identify interest in related products.
• Speak with key decision-makers and set up meetings for the Business Development team.
• Make regular outbound calls and send professional emails.
• Build rapport and navigate gatekeepers confidently.
• Ask targeted questions to understand current arrangements and needs.
• Identify and qualify genuine sales opportunities.
• Book qualified meetings for the Business Development team.
• Provide clear handovers after conversations.
• Maintain accurate prospect data and follow-up actions in CRM.
• Follow up with prospects not yet ready to progress.
• Collaborate with sales/marketing to improve lead quality and outreach.

Skills

B2B outbound sales

Lead generation

Appointment setting

Decision-maker outreach

CRM knowledge

Tools

HubSpot CRM

Job description

Sales Development Executive

Telford

Permanent

£28,000 - £32,000 + bonus & Commission

Monday to Friday 8.30am - 5pm

Are you an experienced B2B sales professional who enjoys opening doors, speaking with decision-makers and turning initial conversations into genuine business opportunities?

We're recruiting for a Sales Development Executive to join a well-established Telford-based business with ambitious plans for continued growth. This is a fantastic opportunity for someone with experience in B2B outbound sales, lead generation or appointment setting who is ready to develop their career further. You'll have the opportunity to progress into a Business Development role, taking greater ownership of customer relationships and the wider sales process as your experience grows.

Almost all your calls will be with existing customers within the group that have purchased goods in the past. This role is working to sell products that are related to the core product range but have a completely new and relevant use to those customers, but still completely separate to what they have purchased before.

Rather than following rigid sales scripts, you'll be encouraged to have meaningful, consultative conversations. You'll engage with your customers, understand their requirements and challenges, identify genuine opportunities and secure well-qualified meetings for the wider business development team.

What you will be doing:

• Proactively engage with previous client to identifying potential interest in a related product that they have previously purchased. I
• The goal is to speak with the right key decision-makers, and gain an idea that they would need this new range of products, and set up a meeting for the business manager to speak to them.
• Making regular outbound calls and sending professional email communications.
• Building rapport with prospects and confidently navigating gatekeepers.
• Asking effective questions to understand existing arrangements, challenges and future requirements.
• Identifying and qualifying genuine sales opportunities.
• Booking qualified meetings for the Business Development team.
• Providing clear and detailed handovers following prospect conversations.
• Maintaining accurate prospect information, activity and follow-up actions within the CRM.
• Following up with prospects who aren't yet ready to progress.
• Working collaboratively with sales and marketing colleagues to continuously improve lead quality and outreach.

What we're looking for:

Essential

• Previous B2B experience within outbound sales, lead generation, appointment setting or a similar prospecting role.
• Confidence speaking to business decision-makers over the telephone.
• Strong written communication skills and the ability to produce professional emails and accurate notes.
• Experience navigating gatekeepers and handling initial objections or resistance professionally.
• A curious, consultative approach and the ability to adapt conversations rather than simply follow a script.
• Resilience, organisation and consistency when managing outbound activity and follow-ups.
• A genuine ambition to develop your career within sales.
• A positive attitude towards coaching and feedback.

Desirable:

• Previous experience using HubSpot or another CRM system.
• Experience conducting discovery conversations and qualifying sales opportunities.

Full training will be provided, so industry-specific or product experience isn't required.

The application process:

We will carefully consider your details and advise you if we're able to progress with your application within 72 working hours. If you do not hear from us within this time your details won't be retained. So, if you're not successful on this occasion, do continue to respond to future roles we advertise. In the meantime, all good wishes and continued success with your search for employment.

Reference: DE27096S