B2B SaaS Paid Media & Demand Growth Lead

Altech Group Ltd; Manchester; In loco; GBP 50.000 - 75.000; Tempo pieno

Descrizione del lavoro

Altech Group Ltd in Manchester is seeking a talented Demand Generation Manager to lead paid media and analytics for a B2B SaaS business. You will own substantial paid media budgets, drive pipeline, and connect marketing activity to revenue outcomes.

The role requires strong Google Ads, LinkedIn Ads, and Google Analytics experience, plus the ability to translate data into actionable recommendations and work with cross-functional stakeholders.

Competenze

• Proven experience in a Paid Media Manager or similar performance marketing role.

Mansioni

• Own and optimise paid media campaigns across Google Ads and LinkedIn.
• Manage significant marketing budgets with strong ROI.
• Use Google Analytics and reporting tools to measure campaign performance.
• Deliver insights to inform content strategy, lead generation initiatives, and wider marketing activity.
• Work closely with marketing stakeholders to improve conversion performance across the funnel.
• Monitor, analyse, and report on key campaign KPIs.
• Drive a culture of testing, optimisation, and continuous improvement.
• Support broader digital marketing initiatives, including SEO and organic growth strategies.

Conoscenze

Paid media

Performance marketing

B2B SaaS

Google Ads

LinkedIn Ads

Google Analytics

Budget management

Data-driven decisions

SEO knowledge

Stakeholder management

Communication skills

Strumenti

Google Ads

LinkedIn Ads

Google Analytics

Descrizione del lavoro

Altech Group Ltd in Manchester is seeking a talented Demand Generation Manager to lead paid media and analytics for a B2B SaaS business. You will own substantial paid media budgets, drive pipeline, and connect marketing activity to revenue outcomes.

The role requires strong Google Ads, LinkedIn Ads, and Google Analytics experience, plus the ability to translate data into actionable recommendations and work with cross-functional stakeholders.