B2B Growth Marketing Lead — GTM & AI Tech

Salt; Leicester; Hybrid; GBP 70,000 - 80,000; Full time

Job summary

Salt in Leicester is seeking a Senior Marketing Manager to lead its digital marketing and demand-generation initiatives, driving B2B lead generation across digital channels, content, paid social, email, and events.

You will oversee a team, develop GTM campaigns for AI and technology products, and optimize ROIs across Google Ads, LinkedIn, and Meta while building a data-driven marketing function.

Qualifications

• 7+ years in digital marketing and demand-generation in B2B tech/SaaS/telecoms.
• Experience leading a team or managing marketing resources.
• Strong strategic and hands-on GTM/acquisition marketing experience.
• Proven SEO and PPC expertise.
• Experience with CRM and marketing automation platforms (HubSpot).
• Strong analytical and reporting skills.
• Experience managing budgets and measuring ROI.
• Excellent communication, presentation and leadership skills.
• Commercially focused, data-driven approach.

Responsibilities

• Own and deliver the overall digital marketing and demand-generation strategy.
• Lead a team across marketing.
• Demand generation activities including events, PR, and other GTM techniques.
• Develop go-to-market campaigns for new AI and technology products.
• Manage and optimise Google Ads, Microsoft Ads, LinkedIn and Meta.
• Develop email marketing, lead nurturing and ABM activity.
• Drive website CRO, landing pages and A/B testing.
• Analyse performance, ROI and pipeline.
• Manage digital marketing budgets and external agencies where required.
• Identify new opportunities across emerging areas such as GEO, AEO and AI search.
• Mentor and develop team members while driving best practice.

Skills

Digital marketing

Demand generation

B2B marketing

GTM strategy

SEO

PPC

ABM

Marketing automation

CRM

Analytics

Leadership

Tools

Google Ads

LinkedIn

Meta

HubSpot

Job description

Salt in Leicester is seeking a Senior Marketing Manager to lead its digital marketing and demand-generation initiatives, driving B2B lead generation across digital channels, content, paid social, email, and events.

You will oversee a team, develop GTM campaigns for AI and technology products, and optimize ROIs across Google Ads, LinkedIn, and Meta while building a data-driven marketing function.