B2B Paid Media Lead - Hybrid

Confidential; Greater London; Hybrid; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Confidential, a well-established independent B2B marketing agency, is seeking a Paid Media Manager to own integrated paid media campaigns for a portfolio of B2B clients. You will develop strategy, launch campaigns, optimise performance and present results directly to clients with a focus on lead generation and measurable business outcomes.

You will manage Google Ads, Microsoft Ads and LinkedIn campaigns end-to-end, build strong client relationships, analyse performance with GA4, and collaborate

Qualifications

• Agency experience is essential.
• Experience managing Google Ads, Microsoft Ads and LinkedIn campaigns.
• Strong client-facing communication and stakeholder management.
• Experience with GA4 and data-driven reporting.
• Proven lead generation for B2B.

Responsibilities

• Managing Google Ads, Microsoft Ads and LinkedIn campaigns from strategy through to optimisation.
• Delivering lead generation campaigns for B2B clients.
• Building strong relationships with clients and becoming their trusted digital marketing advisor.
• Analysing campaign performance using GA4 and platform data to provide actionable insights.
• Collaborating with internal teams to develop innovative paid media strategies.
• Supporting new business pitches and campaign proposals where required.

Tools

Google Tag Manager

Job description

Confidential, a well-established independent B2B marketing agency, is seeking a Paid Media Manager to own integrated paid media campaigns for a portfolio of B2B clients. You will develop strategy, launch campaigns, optimise performance and present results directly to clients with a focus on lead generation and measurable business outcomes.

You will manage Google Ads, Microsoft Ads and LinkedIn campaigns end-to-end, build strong client relationships, analyse performance with GA4, and collaborate