Hybrid B2B Marketing Executive: Global Campaigns & CRM

LGC; Greater London; Hybrid; GBP 32,000 - 42,000; Full time

Job summary

BRCGS is looking for an experienced B2B Marketing Executive to take campaigns from idea to execution and use results to optimise future activity. You will report to the Marketing Programme Manager and work across Pardot, CRM data, and multi‑channel campaigns to drive demand and support commercial growth.

Based in the UK, this hybrid role involves collaborating with internal teams and external agencies, developing content, and delivering email and nurture programs while analysing performance to

Qualifications

• 2+ years’ relevant marketing experience, ideally B2B and international.
• Hands‑on delivery of multi‑channel campaigns.
• Experience using CRM and marketing automation (Salesforce and Pardot).
• Experience creating emails, landing pages, forms or nurture activity.

Responsibilities

• Lead the day‑to‑day delivery of multi‑channel B2B marketing campaigns.
• Create engaging content for various audiences and stages of the customer journey.
• Turn product information into clear, compelling communications.
• Build and launch emails, landing pages and nurture campaigns using Pardot or similar tools.
• Use CRM data to segment audiences and improve targeting, personalization and engagement.
• Monitor campaign performance and report against measures.
• Support events and conferences, including pre‑ and post‑promotion.

Skills

B2B campaigns

Content creation

Email marketing

CRM & marketing automation

Copywriting

Stakeholder management

Analytics

Education

Degree‑level education

Tools

Salesforce

Pardot

Job description

BRCGS is looking for an experienced B2B Marketing Executive to take campaigns from idea to execution and use results to optimise future activity. You will report to the Marketing Programme Manager and work across Pardot, CRM data, and multi‑channel campaigns to drive demand and support commercial growth.

Based in the UK, this hybrid role involves collaborating with internal teams and external agencies, developing content, and delivering email and nurture programs while analysing performance to