B2B Marketing Executive — Talent Solutions (Remote)

Unseen; Greater London; Remote; GBP 32.000 - 42.000; Vollzeit

Zusammenfassung

Unseen is a fast-growing talent partner delivering recruitment programmes and candidate engagement for early careers and HR teams. We are seeking a hands-on Marketing Executive to deliver campaigns that build awareness, generate demand and create qualified leads for the Talent Solutions arm.

You’ll report to the Senior Demand Generation Manager and own day-to-day delivery across multiple channels, including email, paid, social and webinars.

Qualifikationen

• Minimum 2–3 years delivering marketing campaigns in a B2B environment.
• Strong writing skills and ability to translate messaging into campaign materials.
• Experience across channels including email, paid, social, webinars and landing pages.

Aufgaben

• Translate agreed campaign priorities into practical execution, with clear audiences, messages, channels, timelines and measures of success.
• Build, launch and optimise integrated campaigns that generate awareness, engagement and qualified enquiries from employers.
• Deliver activity across email, paid search/social and organic social, using the channels most relevant to each campaign.
• Build segmented email campaigns and nurture journeys that help prospects understand our services and progress towards a sales conversation.
• Support the campaign roll-out of new services and propositions, using positioning and brand direction agreed by the senior team.
• Manage campaign schedules and allocated spend, keeping delivery on track.
• Write and adapt clear campaign copy for emails, adverts, social posts and landing pages, tailoring copy for different audiences and following Unseen's tone of voice.
• Support with the creation and maintenance of relevant sales enablement assets relating to the Talent Solutions service line.
• Work with the Content Manager and experts across the business to turn practical insight, client evidence and service knowledge into useful campaign material.
• Build and maintain campaign landing pages, forms and relevant service content within our CMS and CRM systems.
• Coordinate campaign promotion and follow-up for webinars and events with the Sales Enablement & Event Marketing Lead.

Kenntnisse

B2B marketing

Email marketing

Event marketing

Paid digital

Social content

Website publishing

Campaign reporting

HubSpot

Copywriting

Analytics

Stakeholder coordination

Tools

HubSpot

LinkedIn Campaign Manager

Google Ads

Jobbeschreibung

Unseen is a fast-growing talent partner delivering recruitment programmes and candidate engagement for early careers and HR teams. We are seeking a hands-on Marketing Executive to deliver campaigns that build awareness, generate demand and create qualified leads for the Talent Solutions arm.

You’ll report to the Senior Demand Generation Manager and own day-to-day delivery across multiple channels, including email, paid, social and webinars.