B2B Marketing Executive — Hybrid, Campaigns & ABM

Bupa UK; Salford; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

25 days holiday

Health insurance

Enhanced pension plan

Annual bonus

Onsite gym

Online discounts

Job summary

Bupa Place, Salford is seeking a Corporate Marketing Executive to join the Corporate Marketing team and help deliver campaigns that support customer retention, growth and long-term relationships across our corporate customer base.

You will support B2B marketing across digital, content, email, events and direct channels, coordinate with Sales, Client Management, Product and Marketing, and use customer insight to improve targeting and results.

Qualifications

• Previous marketing experience, ideally within B2B or a regulated environment.
• Strong communication and stakeholder management skills.
• Excellent organisation and attention to detail.
• Experience coordinating campaigns and managing multiple priorities.
• An interest in customer insight, CRM and data-led marketing.
• A proactive, curious approach with a desire to learn and develop.

Responsibilities

• Supporting the delivery of B2B marketing campaigns across digital, content, email, events and direct marketing channels.
• Helping to plan and execute targeted communications for Corporate customers and key accounts.
• Working with Sales, Client Management, Product and Marketing teams to coordinate campaigns and customer engagement activity.
• Using customer insight and campaign data to improve targeting, messaging and results.
• Supporting account-based marketing (ABM) initiatives across priority customer accounts.
• Managing campaign schedules, approvals, reporting and stakeholder communications.

Skills

Marketing experience

B2B marketing

Stakeholder management

Organised

CRM

Tools

CRM software

Campaign management tools

Job description

Bupa Place, Salford is seeking a Corporate Marketing Executive to join the Corporate Marketing team and help deliver campaigns that support customer retention, growth and long-term relationships across our corporate customer base.

You will support B2B marketing across digital, content, email, events and direct channels, coordinate with Sales, Client Management, Product and Marketing, and use customer insight to improve targeting and results.