Hybrid B2B Marketing Executive: Campaigns & ABM

Bupa; Eccles; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

25 days holiday

Bupa health insurance

Enhanced pension plan

Annual bonus

onsite gym discounts

Job summary

Bupa is seeking a Corporate Marketing Executive to join our Corporate Marketing team. The role supports the delivery of B2B campaigns across digital, content, email, events and direct channels to strengthen retention and growth of our corporate customer base.

You will coordinate with Sales, Client Management, Product and Marketing to align campaigns, use insights to improve targeting and messaging, and contribute to ABM initiatives for priority accounts.

Qualifications

• Previous marketing experience, ideally within B2B or a regulated environment.
• Strong communication and stakeholder management skills.
• Excellent organisation and attention to detail.
• Experience coordinating campaigns and managing multiple priorities.
• An interest in customer insight, CRM and data-led marketing.
• A proactive, curious approach with a desire to learn and develop.

Responsibilities

• Support the delivery of B2B marketing campaigns across digital, content, email, events and direct marketing channels.
• Help to plan and execute targeted communications for Corporate customers and key accounts.
• Work with Sales, Client Management, Product and Marketing teams to coordinate campaigns and customer engagement activity.
• Use customer insight and campaign data to improve targeting, messaging and results.
• Support account-based marketing (ABM) initiatives across priority customer accounts.
• Manage campaign schedules, approvals, reporting and stakeholder communications.

Skills

B2B marketing

Stakeholder management

Campaign coordination

CRM interest

Data-driven marketing

Organisational skills

Tools

CRM software

Job description

Bupa is seeking a Corporate Marketing Executive to join our Corporate Marketing team. The role supports the delivery of B2B campaigns across digital, content, email, events and direct channels to strengthen retention and growth of our corporate customer base.

You will coordinate with Sales, Client Management, Product and Marketing to align campaigns, use insights to improve targeting and messaging, and contribute to ABM initiatives for priority accounts.