Hybrid B2B Marketing Executive

Bupa; Salford; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

25 days holiday

Health insurance

Enhanced pension

Annual bonus

Onsite gym

Discounts

Job summary

Bupa is seeking a Marketing Executive to join our Corporate Marketing team in Salford. The role focuses on delivering B2B campaigns across digital channels and targeted communications for Corporate customers and key accounts.

You will work with Sales, Client Management, Product and Marketing to coordinate activities, leveraging customer insight to improve messaging and results. Hybrid working is available.

Qualifications

• Previous marketing experience, ideally within B2B or a regulated environment.
• Strong communication and stakeholder management skills.
• Excellent organisation and attention to detail.
• Experience coordinating campaigns and managing multiple priorities.
• Interest in customer insight, CRM and data-led marketing.
• Proactive, curious approach with a desire to learn and develop.

Responsibilities

• Support the delivery of B2B marketing campaigns across digital, content, email, events and direct marketing channels.
• Help plan and execute targeted communications for Corporate customers and key accounts.
• Coordinate campaigns and customer engagement activity with Sales, Client Management, Product and Marketing teams.
• Use customer insight and campaign data to improve targeting, messaging and results.
• Support account-based marketing (ABM) initiatives across priority customer accounts.
• Manage campaign schedules, approvals, reporting and stakeholder communications.

Skills

Marketing experience

B2B marketing

Stakeholder management

Organisation / attention to detail

Campaign coordination

Data-driven marketing

ABM experience

Job description

Bupa is seeking a Marketing Executive to join our Corporate Marketing team in Salford. The role focuses on delivering B2B campaigns across digital channels and targeted communications for Corporate customers and key accounts.

You will work with Sales, Client Management, Product and Marketing to coordinate activities, leveraging customer insight to improve messaging and results. Hybrid working is available.