B2B Lifecycle Marketer: SaaS Retention & Growth (Hybrid)

Walker Lovell Ltd; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

London office access

Job summary

Walker Lovell is partnering with an established global financial intelligence organisation to recruit a Senior Lifecycle Marketing Manager. Drive the post-sale customer journey, developing targeted marketing strategies to increase product adoption, engagement and retention.

You will build automated, segmented journeys, analyse customer behaviour to identify opportunities to increase adoption and reduce churn, and work with sales, product and marketing to support renewals and account growth.

Qualifications

• Proven B2B lifecycle or customer marketing experience within SaaS or information services.
• Experience improving onboarding, product adoption, engagement and retention.
• Strong understanding of segmentation and automated journeys.

Responsibilities

• Own the post-sale lifecycle strategy from onboarding to retention.
• Develop automated, segmented journeys including nurture and re-engagement campaigns.
• Analyse customer behaviour to identify opportunities to increase adoption and reduce churn.
• Collaborate with sales, product and marketing to support renewals and growth.
• Optimise lifecycle campaigns using CRM and marketing insights.

Skills

B2B lifecycle marketing

SaaS experience

Marketing automation

Customer segmentation

CRM platforms

Tools

Salesforce

Pardot

Job description

Walker Lovell is partnering with an established global financial intelligence organisation to recruit a Senior Lifecycle Marketing Manager. Drive the post-sale customer journey, developing targeted marketing strategies to increase product adoption, engagement and retention.

You will build automated, segmented journeys, analyse customer behaviour to identify opportunities to increase adoption and reduce churn, and work with sales, product and marketing to support renewals and account growth.