Senior Marketing Manager

Walker Lovell Ltd; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

London office access

Job summary

Walker Lovell is partnering with an established global financial intelligence organisation to recruit a Senior Lifecycle Marketing Manager. Drive the post-sale customer journey, developing targeted marketing strategies to increase product adoption, engagement and retention.

You will build automated, segmented journeys, analyse customer behaviour to identify opportunities to increase adoption and reduce churn, and work with sales, product and marketing to support renewals and account growth.

Qualifications

• Proven B2B lifecycle or customer marketing experience within SaaS or information services.
• Experience improving onboarding, product adoption, engagement and retention.
• Strong understanding of segmentation and automated journeys.

Responsibilities

• Own the post-sale lifecycle strategy from onboarding to retention.
• Develop automated, segmented journeys including nurture and re-engagement campaigns.
• Analyse customer behaviour to identify opportunities to increase adoption and reduce churn.
• Collaborate with sales, product and marketing to support renewals and growth.
• Optimise lifecycle campaigns using CRM and marketing insights.

Skills

B2B lifecycle marketing

SaaS experience

Marketing automation

Customer segmentation

CRM platforms

Tools

Salesforce

Pardot

Job description

Drive customer engagement and retention for a global financial intelligence business

Walker Lovell is partnering with an established global financial intelligence organisation to recruit a Senior Lifecycle Marketing Manager.

This newly created role offers the opportunity to shape the post-sale customer journey, developing targeted marketing strategies that increase product adoption, subscriber engagement and long-term retention.

We're looking for an experienced B2B lifecycle marketer, ideally from a SaaS, subscription, data, analytics or information services business, who understands how to turn customer insights into measurable commercial growth.

What You'll Be Doing

• Own the post-sale customer lifecycle strategy, from onboarding and activation through to engagement and retention.
• Develop automated, segmented customer journeys, including nurture and re-engagement campaigns.
• Analyse customer behaviour and product usage to identify opportunities to increase adoption and reduce churn.
• Work closely with sales, product and marketing teams to support customer retention, renewals and account growth.
• Optimise lifecycle campaigns using CRM, marketing automation and performance insights.

What We're Looking For

• Proven B2B lifecycle or customer marketing experience within SaaS, subscriptions, data, analytics or information services.
• Demonstrable experience improving customer onboarding, product adoption, engagement and retention.
• Strong understanding of customer segmentation, automated journeys and behavioural marketing.
• Experience using CRM and marketing automation platforms, ideally Salesforce and Pardot.
• Commercial awareness of how lifecycle marketing supports renewals, retention and customer lifetime value.
• Experience marketing subscription products to financial institutions or professional B2B audiences would be advantageous.

Why Join?

• Build something new: Shape the lifecycle marketing strategy within an established global business.
• Make an impact: Directly influence customer engagement, retention and subscription growth.
• Hybrid flexibility: Three days working remotely, with Tuesdays and Thursdays in a central London office.
• Career development: Work alongside senior stakeholders across sales, product and marketing.
• Competitive package: Attractive compensation reflecting your experience and expertise.

Interested?

If you're a commercially minded B2B lifecycle marketer who enjoys combining strategy with hands-on execution, we'd love to hear from you.