B2B Post-Sale Lifecycle Growth Manager

AvePoint; England; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Bonus scheme

30 days annual leave

Company pension

Private medical insurance

Employee Referral Program

Corporate Donation Matching Program

Birthday off / Volunteering

Job summary

AvePoint seeks a Lifecycle & Retention Marketing Manager to lead post-sale lifecycle strategy from onboarding to expansion. You will activate, engage, retain, and expand AvePoint's customer network using product-led journeys and data-driven campaigns.

You will partner with Customer Success and Product Marketing to drive renewals, reactivation, and upsell opportunities, while delivering measurable KPI improvements.

Qualifications

• Minimum 5 years in lifecycle/retention marketing for B2B.
• Experience designing and scaling lifecycle programmes across delivery models.
• Strong analytical skills to translate insights into strategy.
• Familiar with post-sale journeys: onboarding, adoption, retention, expansion.

Responsibilities

• Own and scale the B2B post-sale lifecycle strategy across onboarding to expansion.
• Lead product-led growth journeys using usage signals for activation and retention.
• Design automated onboarding and adoption campaigns triggered by actions.
• Use engagement data to uncover attach opportunities and optimize lifecycle.
• Create multi-channel communications with personalised interventions at scale.
• Collaborate with Customer Success and Product Marketing on post-sale activity.
• Lead data-driven experiments (A/B testing) to refine processes.
• Establish lifecycle KPIs and report results to stakeholders.

Skills

Lifecycle marketing

Gainsight

Data analysis

Cross-functional collaboration

Tools

Gainsight

Job description

AvePoint seeks a Lifecycle & Retention Marketing Manager to lead post-sale lifecycle strategy from onboarding to expansion. You will activate, engage, retain, and expand AvePoint's customer network using product-led journeys and data-driven campaigns.

You will partner with Customer Success and Product Marketing to drive renewals, reactivation, and upsell opportunities, while delivering measurable KPI improvements.