B2B Lifecycle Marketing Lead: Renewals & Growth

financialtimes33; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

The Financial Times seeks a Marketing Manager, B2B Lifecycle, to own and evolve defined areas of the B2B lifecycle strategy across FT Professional and the FT Specialist portfolio, focusing on renewal and customer value growth.

You will manage lifecycle programmes spanning renewal support, retention, cross-sell and upsell, deliver measurable improvements in renewal rates and account expansion, and work with Marketing Automation, Sales and Data teams.

Qualifications

• Experience in B2B lifecycle marketing and customer retention.
• Ability to translate lifecycle strategy into quarterly plans.
• Experience collaborating across Marketing, Sales, Data & Analytics.

Responsibilities

• Own lifecycle plans and a portfolio of programmes focused on renewal, retention, cross-sell and upsell, translating strategy into quarterly priorities and measurable commercial outcomes.
• Define programme objectives, customer journeys and KPIs, ensuring activity aligns with lifecycle strategy and priorities.
• Lead cross-functional planning with B2B Marketing, Sales and Data & Analytics to deliver integrated renewal and growth programmes.
• Monitor programme delivery, manage risks and dependencies, and maintain governance and documentation.

Job description

The Financial Times seeks a Marketing Manager, B2B Lifecycle, to own and evolve defined areas of the B2B lifecycle strategy across FT Professional and the FT Specialist portfolio, focusing on renewal and customer value growth.

You will manage lifecycle programmes spanning renewal support, retention, cross-sell and upsell, deliver measurable improvements in renewal rates and account expansion, and work with Marketing Automation, Sales and Data teams.