B2B Lifecycle Growth Manager (Hybrid)

Financial Times; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Medical cover

Annual leave

Parental leave

Gym membership

Job summary

The Financial Times seeks a Marketing Manager, B2B Lifecycle to own and develop the B2B lifecycle portfolio across FT Professional and FT Specialist. Focus on renewal, retention, cross-sell and upsell, driving account growth and customer lifetime value.

You'll translate strategy into quarterly plans, work with Marketing Automation, Data & Analytics, Sales and Marketing to design campaigns, measure outcomes and optimise journeys for a premium customer experience.

Qualifications

• Significant experience in CRM, lifecycle, retention, renewal, expansion or customer marketing within a commercial B2B or subscription environment.
• Proven experience owning customer marketing programmes and defining plans, KPIs and commercial outcomes.
• Strong analytical and commercial skills, with the ability to turn customer behaviour and business performance into strategic recommendations and measurable improvements.

Responsibilities

• Own lifecycle plans and a portfolio of programmes focused on renewal, retention, cross-sell and upsell, translating the overall B2B lifecycle strategy into quarterly priorities and measurable commercial outcomes.
• Identify customer needs, behavioural trends and commercial opportunities, prioritising initiatives that maximise renewal rates, account expansion and customer lifetime value.
• Define lifecycle approaches including audience segmentation, personalisation, contact strategy and customer experience, aligned with wider commercial and account priorities.
• Lead the adoption of Experience and Lifecycle Centre of Excellence standards, supporting a consistent, premium customer experience.
• Lead cross-functional planning with B2B Marketing, Sales and Data & Analytics to deliver integrated renewal and growth programmes.

Skills

CRM

Lifecycle marketing

Retention strategies

Renewal campaigns

Expansion strategies

Data analysis

Stakeholder management

Communication

Tools

Marketing Automation

CRM software

Job description

The Financial Times seeks a Marketing Manager, B2B Lifecycle to own and develop the B2B lifecycle portfolio across FT Professional and FT Specialist. Focus on renewal, retention, cross-sell and upsell, driving account growth and customer lifetime value.

You'll translate strategy into quarterly plans, work with Marketing Automation, Data & Analytics, Sales and Marketing to design campaigns, measure outcomes and optimise journeys for a premium customer experience.