B2B Growth Lead — AI-Driven Ads & Strategy

Allen Associates; Oxford; Hybrid; GBP 35,000 - 40,000; Full time

Benefits offered by this job

25 days holiday plus bank holidays

Pension scheme with employer-contrib.

Free onsite parking

Professional development

Job summary

Allen Associates in Oxford is seeking a results-driven Business Development Manager to lead the full sales cycle and win new marketing solutions. You will engage with marketing and growth leaders, discuss paid media concepts, and build a robust outbound pipeline while negotiating contracts.

The role requires consulting skills, a track record of meeting targets, and strong communication. Hybrid work with a supportive team and opportunities for professional growth are offered.

Qualifications

• At least three years of B2B sales experience, ideally selling marketing-related solutions such as martech, adtech, or agency services.
• Proven success in achieving new business targets.
• Confidence engaging with marketing and growth leadership and discussing paid media concepts like Google Ads, Meta Ads, ROAS, CAC, and attribution.
• Experience within a performance marketing agency or ad platform is desirable.
• Familiarity with outbound sales tools and CRM systems.
• Excellent written communication, organisation, and self-motivation.

Responsibilities

• Managing the full sales cycle from prospecting to closing, ensuring targets are met or exceeded.
• Engaging marketing and growth leaders to discuss paid media strategies, including Google Ads, Meta Ads, ROAS, CAC, and attribution.
• Building credibility through consultative selling, handling objections, and communicating the value of AI-driven advertising services.
• Developing and maintaining a pipeline of qualified prospects through outbound efforts, networking, and using sales tools.
• Demonstrating service benefits and negotiating contracts to secure new business opportunities.
• Tracking activity and maintaining accurate records within CRM systems for follow-up and forecasting.

Skills

B2B sales

Consultative selling

Negotiation

Prospecting

Communication

Lead generation

Tools

CRM systems

Job description

Allen Associates in Oxford is seeking a results-driven Business Development Manager to lead the full sales cycle and win new marketing solutions. You will engage with marketing and growth leaders, discuss paid media concepts, and build a robust outbound pipeline while negotiating contracts.

The role requires consulting skills, a track record of meeting targets, and strong communication. Hybrid work with a supportive team and opportunities for professional growth are offered.