B2B Events Marketing Specialist (Hybrid)

Confidential; West Midlands; Hybrid; GBP 28,000 - 30,000; Full time

Job summary

Confidential is seeking an Events Coordinator within Marketing to support the delivery of B2B campaigns and events, from large trade shows to webinars. Based in Birmingham City Centre, this hybrid, full-time role involves managing end-to-end event processes and collaborating with partners and sales teams.

You will coordinate logistics, registrations and post-event follow-up, contribute to promotions across channels, and track performance using CRM tools such as HubSpot.

Qualifications

• Experience in B2B event marketing and event coordination.
• Strong organisational and project management skills.
• Experience with CRM systems and marketing tools.
• Attention to detail.

Responsibilities

• Coordinate events from planning through to delivery, including logistics, registrations and follow-up communications.
• Support event promotion across email, social media and digital channels.
• Prepare sales briefing packs, coordinate lead generation and manage post-event follow-up.
• Create engaging marketing content to promote events and partner initiatives.
• Build and maintain relationships with partners, media contacts and professional organisations.
• Support webinar delivery, speaker opportunities and thought leadership activities.
• Track event performance and campaign results using CRM systems, including HubSpot.
• Manage event budgets, supplier coordination and invoice payments.
• Attend events, support stand set-up and represent the business professionally.

Skills

Event marketing

Event coordination

Campaign development

Project management

CRM experience

Marketing tools

Attention to detail

Education

CIM qualification

Marketing/communications degree

Tools

HubSpot

CRM software

Marketing tools

Job description

Confidential is seeking an Events Coordinator within Marketing to support the delivery of B2B campaigns and events, from large trade shows to webinars. Based in Birmingham City Centre, this hybrid, full-time role involves managing end-to-end event processes and collaborating with partners and sales teams.

You will coordinate logistics, registrations and post-event follow-up, contribute to promotions across channels, and track performance using CRM tools such as HubSpot.