B2B Digital Marketing Specialist: Campaigns, Content & Growth

Mahle; England; On-site; GBP 28,000 - 42,000; Full time

Job summary

MAHLE Powertrain is seeking a Digital Marketing Executive to plan and execute integrated campaigns that showcase our engineering services across automotive and defence sectors. You will craft content for websites, emails, brochures and social posts, and manage social channels aligned with brand guidelines.

You will support lead generation, nurture MQLs to SQLs and monitor campaign performance, providing actionable recommendations.

Qualifications

• Content creation for digital marketing channels.
• Experience with video creation and graphics software.
• Experience with Microsoft Office applications.
• Understanding of social media platforms and best practices.
• Background in B2B marketing; email marketing and automation helpful.
• Interest in automotive/engineering/tech sectors.

Responsibilities

• Plan, create and execute integrated marketing campaigns across digital and traditional channels.
• Create and distribute marketing content including website articles, email campaigns, brochures, presentations and social media posts.
• Manage and maintain MAHLE Powertrain's social media presence, ensuring content is relevant, engaging and aligned with brand guidelines.
• Support lead generation activities and nurture prospects through targeted marketing campaigns.
• Monitor and report on campaign performance using analytics tools and provide recommendations for improvement.
• Assist in the organisation and promotion of trade shows, exhibitions, conferences and customer events.
• Work closely with the sales team to support customer engagement activities and the conversion of Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs).
• Conduct market and competitor research to identify new opportunities and industry trends.
• Ensure all marketing activities comply with company branding and communication guidelines.
• Maintain marketing databases, and campaign documentation.

Skills

Content creation

Social media management

Multiple task management

Attention to detail

B2B marketing

Email marketing

SEO basics

Campaign analytics

Education

GCSEs including English and Maths

Degree or professional qualification in Marketing/Business/Communications

Tools

Adobe Premiere Pro

InDesign

Photoshop

Illustrator

Microsoft Office

Job description

MAHLE Powertrain is seeking a Digital Marketing Executive to plan and execute integrated campaigns that showcase our engineering services across automotive and defence sectors. You will craft content for websites, emails, brochures and social posts, and manage social channels aligned with brand guidelines.

You will support lead generation, nurture MQLs to SQLs and monitor campaign performance, providing actionable recommendations.