B2B Digital Marketing Lead — Auto & Tech Growth

MAHLE; Northampton; On-site; GBP 22,000 - 30,000; Full time

Job summary

MAHLE Powertrain in Northampton is seeking a Digital Marketing Executive to plan, deliver and measure campaigns across digital and traditional channels. You will create engaging content, support campaigns, maintain channels and help generate qualified sales opportunities.

Working with a global engineering team, you will manage social media, support events and trade shows, analyze performance, and ensure branding guidelines.

Qualifications

• Minimum 5 GCSEs Grade C/4 or above including English and Mathematics.
• Degree, diploma or professional qualification in Marketing, Business, Communications or related discipline are valuable.
• Experience creating content for digital marketing channels with Adobe Premiere Pro for video and graphics tools.

Responsibilities

• Planning, create and execute integrated marketing campaigns across digital and traditional channels.
• Create and distribute marketing content including website articles, email campaigns, brochures, presentations and social media posts.
• Manage MAHLE Powertrain's social media presence, ensuring content is relevant, engaging and aligned with brand guidelines.
• Support lead generation activities and nurture prospects through targeted marketing campaigns.
• Monitor and report on campaign performance using analytics tools and provide recommendations for improvement.
• Assist in the organisation and promotion of trade shows, exhibitions, conferences and customer events.
• Work closely with the sales team to support customer engagement activities and the conversion of MQLs into SQLs.

Skills

Content creation

Social media

Campaign planning

MS Office

B2B marketing

SEO basics

Education

GCSEs English & Maths

Marketing degree (or related)

Tools

Adobe Premiere Pro

InDesign

Photoshop

Illustrator

CMS

Email marketing tools

Job description

MAHLE Powertrain in Northampton is seeking a Digital Marketing Executive to plan, deliver and measure campaigns across digital and traditional channels. You will create engaging content, support campaigns, maintain channels and help generate qualified sales opportunities.

Working with a global engineering team, you will manage social media, support events and trade shows, analyze performance, and ensure branding guidelines.