Demand Generation Manager

Salt; East Midlands; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

Salt in Leicester is seeking a hands-on Digital Marketing/Demand Generation Senior Specialist to drive B2B lead generation across digital channels, including paid social, email and content. You’ll own campaigns end-to-end, optimise landing pages and analyze performance to grow the sales pipeline.

You’ll manage Google Ads, LinkedIn and Meta campaigns, develop email nurturing, and improve conversions with A/B testing.

Qualifications

• 3+ years' B2B digital marketing or demand-generation experience.
• Experience with Google Ads, LinkedIn and Meta campaigns.
• CRM, email marketing and automation experience.
• Strong analytical and reporting skills.
• Excellent communication and copywriting ability.

Responsibilities

• Build and optimise multi-channel demand-generation campaigns across multiple verticals.
• Manage Google Ads, Microsoft Ads, LinkedIn and Meta campaigns.
• Develop email marketing and lead-nurturing campaigns.
• Improve website conversion through landing pages and A/B testing.
• Analyse campaign performance and optimize pipelines.
• Identify opportunities to increase qualified B2B leads and pipeline.
• Collaborate with content, design and SEO specialists.
• Explore GEO, AEO and AI search opportunities.

Skills

Google Ads

LinkedIn Ads

Meta Ads

CRM software

Email marketing tools

Marketing automation

Analytical skills

Copywriting

Communication

Tools

CRM software

Email automation tools

Job description

Digital Marketing/Demand Generation Senior Specialist

£35-45K | Leicester (hybrid)

Ready to make your mark in a growing technology business?

We're looking for an ambitious, hands-on Digital Marketing/Demand Generation Senior Specialist to drive B2B lead generation across digital, paid social, email and content.

Our client is an established UK technology business operating across VoIP, business broadband, cloud communications and emerging AI technology - including AI-powered phone systems and voice agents.

This is a hands-on role with real ownership, visible impact and plenty of scope to grow.

What you'll do

• Build and optimise multi-channel demand-generation campaigns - targeting a number of verticals from SME to Enterprise customers
• Manage Google Ads, Microsoft Ads, LinkedIn and Meta campaigns
• Develop email marketing and lead-nurturing campaigns
• Improve website conversion through landing pages and A/B testing
• Analyse campaign performance
• Identify opportunities to increase qualified B2B leads and pipeline
• Work closely with content, design and SEO specialists
• Explore emerging areas such as GEO, AEO and AI search

What we're looking for

You’ll have 3+ years' digital marketing or demand-generation experience within B2B technology, SaaS, telecoms or an agency.

You’ll bring:

• Hands-on Google Ads, LinkedIn and Meta experience
• Experience with CRM, email marketing and automation
• A solid understanding of B2B funnels and lead nurturing
• Strong analytical and reporting skills
• Excellent communication and copywriting ability
• A data-driven, commercially minded approach

*Rates depend on experience and client requirements