Hybrid B2B Demand Gen Marketing Executive

Transreport Limited; Greater London; Hybrid; GBP 38,000 - 56,000; Full time

Benefits offered by this job

Private healthcare after probation

Hybrid working model

25 days holiday

Volunteering Leave

Free flu jab for you and your family

Job summary

Transreport Limited in London is seeking a Digital Marketing Executive to develop and manage multi-channel campaigns that drive demand, inbound leads, and a robust pipeline of MQLs. You will work with Sales, execute ABM initiatives, and manage HubSpot CRM for measurable growth across markets.

The role focuses on email, SEO/SEM, social media, and paid media, with analytics to optimise CPA and LTV, while collaborating on content and campaigns with cross-functional teams.

Qualifications

• 3+ years’ experience in a B2B digital marketing role.
• Advanced SEO and PPC skills with experience in leveraging SEO, PPC, Google AdWords, Facebook, LinkedIn and Twitter.
• Proven experience in managing account-based marketing campaigns using a CRM platform
• Familiarity with content marketing strategies and creating compelling customer content.
• Strong analytical skills and proficiency in using Google Analytics 4 and other relevant tools to support marketing efforts.
• Experience with CMS platforms such as WordPress.

Responsibilities

• Develop and implement online demand generation strategies to drive inbound leads and generate MQLs.
• Create, manage, and execute multi-channel marketing campaigns across email, SEO/SEM, social media, and paid media to drive customer acquisition.
• Develop and implement strategic account-based marketing plans targeting key accounts, aligned with marketing and sales strategies.
• Track, measure, monitor, and report on marketing activity with focus on conversion rate, CPA and LTV.
• Contribute to content marketing through website, email, social channels, and partners to address customer challenges and create compelling content.
• Support implementation of new systems and processes to increase client footprint and marketing performance.
• Work within budget and ensure optimal ROI for campaigns.

Skills

Demand generation

B2B marketing

PPC

SEO

Google Ads

Facebook

LinkedIn

Twitter

Content marketing

Analytics

CRM usage

WordPress

Google Analytics 4

Tools

CRM platform

WordPress

Google Analytics 4

Job description

Transreport Limited in London is seeking a Digital Marketing Executive to develop and manage multi-channel campaigns that drive demand, inbound leads, and a robust pipeline of MQLs. You will work with Sales, execute ABM initiatives, and manage HubSpot CRM for measurable growth across markets.

The role focuses on email, SEO/SEM, social media, and paid media, with analytics to optimise CPA and LTV, while collaborating on content and campaigns with cross-functional teams.