Growth-Driven B2B Marketing Lead (Hybrid)

Michael Page; England; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Flexible hybrid working model

Private health insurance

Life assurance cover

25 days annual leave + bank holidays

Job summary

Michael Page is seeking a hands-on B2B technology marketing professional in the United Kingdom. You will own content creation, run LinkedIn and email campaigns, and support sales with compelling assets to drive growth.

Work closely with commercial stakeholders in a fast-growing AI-focused environment, leading campaigns from idea through to measurable results. Required 2–4 years in B2B tech marketing, strong writing skills, and hands-on Pardot or similar platforms.

Qualifications

• 2–4 years of B2B marketing experience, ideally in SaaS/tech.
• Strong writing across blogs, eBooks, whitepapers, case studies and emails.
• Hands-on experience with Pardot or similar marketing automation platform.
• Comfortable creating assets in Canva and/or Adobe Creative Cloud.
• Able to leverage AI tools to accelerate content while maintaining brand quality.
• Organised and capable of end-to-end campaign execution.

Responsibilities

• Develop and deliver B2B content including blogs, eBooks, whitepapers, case studies, and sales collateral.
• Execute organic LinkedIn campaigns, thought leadership, and employee advocacy initiatives.
• Build and manage email campaigns and nurture programmes through marketing automation tools.
• Create and format marketing assets using Canva or Adobe Creative Cloud templates.
• Support webinars, events, and partner marketing activities.
• Use AI tools to accelerate content creation while maintaining quality and brand consistency.
• Collaborate with sales and leadership to align marketing with pipeline and revenue goals.
• Coordinate with SEO/PPC agencies to support wider campaign objectives.
• Monitor campaign performance, engagement, and lead generation metrics.
• Own the content calendar and end-to-end delivery of marketing campaigns.

Skills

Content writing

Campaign execution

Marketing automation (Pardot)

Marketing assets (Canva/Adobe CC)

AI-powered content

End-to-end campaign management

Stakeholder management

Tools

Pardot

Canva

Adobe Creative Cloud

Microsoft 365/SharePoint

Job description

Michael Page is seeking a hands-on B2B technology marketing professional in the United Kingdom. You will own content creation, run LinkedIn and email campaigns, and support sales with compelling assets to drive growth.

Work closely with commercial stakeholders in a fast-growing AI-focused environment, leading campaigns from idea through to measurable results. Required 2–4 years in B2B tech marketing, strong writing skills, and hands-on Pardot or similar platforms.