B2B Demand Gen Manager — Growth, ROI & Car Allowance

Michael Page; Newbury; On-site; GBP 55,000 - 59,000; Full time

Benefits offered by this job

EV or cash car allowance

Generous bonus and pension

Job summary

Michael Page is seeking a Demand Generation Marketing Manager / Marketing Manager - B2B to lead demand generation activity, drive qualified pipeline, and improve lead conversion for a growing financial services client in the UK. You will collaborate with sales and external partners to deliver integrated campaigns, content, and digital strategies that boost brand visibility and acquisition.

You will develop and optimise campaigns across digital channels, enhance customer journeys, and use

Qualifications

• Proven experience delivering B2B demand generation and lead generation campaigns.
• Strong understanding of integrated marketing channels including digital, content, PR, events and sales enablement.
• Experience optimising digital performance through SEO, website journeys, landing pages, analytics and conversion best practices.

Responsibilities

• Own and deliver demand generation strategies that drive qualified pipeline growth, lead quality and measurable commercial outcomes.
• Develop and optimise integrated acquisition and retention campaigns across digital, content, PR, events and thought leadership channels.
• Enhance customer journeys across websites, campaigns and events, ensuring a seamless and insight-led experience from engagement to conversion.

Skills

Demand generation

Lead generation

CRM

Marketing automation

Analytics

Content creation

Brand governance

AI tools

Tools

CRM platforms

Marketing automation platforms

Reporting tools

Job description

Michael Page is seeking a Demand Generation Marketing Manager / Marketing Manager - B2B to lead demand generation activity, drive qualified pipeline, and improve lead conversion for a growing financial services client in the UK. You will collaborate with sales and external partners to deliver integrated campaigns, content, and digital strategies that boost brand visibility and acquisition.

You will develop and optimise campaigns across digital channels, enhance customer journeys, and use