B2B Campaigns & Events Lead

Confidential; Greater London; On-site; GBP 28,000 - 42,000; Full time

Job summary

Confidential in the United Kingdom seeks an ambitious Marketing Campaign Executive to own the delivery of high-impact webinars and live events, crafting campaigns that drive registrations and deliver commercial results. You'll work with an experienced Events & Marketing Manager to take campaigns from concept through to delivery, enjoying autonomy, variety and a visible impact.

Day-to-day includes planning webinars, building multi-channel campaigns, running tests and collaborating with Sales,

Qualifications

• Experience delivering B2B events, webinars or marketing campaigns.
• Excellent written communication and copywriting skills.
• Highly organised with the ability to manage multiple projects and deadlines.
• Commercial mindset with an interest in campaign performance and optimisation.
• Experience using CRM and email marketing platforms would be advantageous.
• A proactive attitude with plenty of ideas and a willingness to test new approaches.

Responsibilities

• Plan, coordinate and deliver a programme of digital webinars and live events.
• Build engaging marketing campaigns across email and digital channels.
• Create event programmes, promotional content and customer communications.
• Run A/B tests across subject lines, messaging, landing pages and calls to action to continually improve campaign performance.
• Host webinars, support speakers and ensure every event runs seamlessly.
• Work closely with Sales, Marketing and Content teams to maximise registrations and commercial success.
• Monitor campaign performance, produce insightful reporting and identify opportunities for continuous improvement.
• Maintain CRM data and support campaign targeting and optimisation.

Skills

B2B events experience

Copywriting

Organisational skills

Campaign performance mindset

CRM & email marketing platforms

Proactive attitude

Job description

Confidential in the United Kingdom seeks an ambitious Marketing Campaign Executive to own the delivery of high-impact webinars and live events, crafting campaigns that drive registrations and deliver commercial results. You'll work with an experienced Events & Marketing Manager to take campaigns from concept through to delivery, enjoying autonomy, variety and a visible impact.

Day-to-day includes planning webinars, building multi-channel campaigns, running tests and collaborating with Sales,