Growth Architect - Demand Gen for Global Events

Clarion Events; United Kingdom; Remote; GBP 70,000 - 110,000; Full time

Benefits offered by this job

25 days holiday

Private Medical Insurance

Health Cash Plan

Pension Scheme

Cycle to Work Schemes

Season Ticket Loan

Free on-site gym

Job summary

Clarion Events, a global leader in live events, is seeking a senior marketing professional to own demand generation across Defence sector products. The role focuses on building a growth engine to drive high-intent demand for live events, membership, directory and jobs, translating audience interest into qualified prospects.

You will report to the Head of Marketing, lead multi-channel programs, manage budgets, and collaborate with brand, campaigns and operations to maximise revenue targets in a

Qualifications

• Experience developing strategic marketing frameworks and multi-channel plans that drive demand.
• Strong knowledge of social channels, referrals, partnerships, search, paid media and email.

Responsibilities

• Own the demand generation strategy across channels (paid, organic search, social, partnerships, referrals).
• Build scalable programs to drive traffic and data for each product in the portfolio to hit revenue targets.
• Measure, analyse and report growth metrics and optimise CRO across campaigns.
• Lead the Demand Generation Executive and collaborate with cross-functional teams to align campaigns.

Skills

Strategic frameworks

Multi-channel marketing

CRM & automation

Analytics (GA4)

Marketing tech

Tools

Salesforce

Pardot

Microsoft Dynamics

GA4

AB Tasty

Job description

Clarion Events, a global leader in live events, is seeking a senior marketing professional to own demand generation across Defence sector products. The role focuses on building a growth engine to drive high-intent demand for live events, membership, directory and jobs, translating audience interest into qualified prospects.

You will report to the Head of Marketing, lead multi-channel programs, manage budgets, and collaborate with brand, campaigns and operations to maximise revenue targets in a