Audience Strategist

TN United Kingdom; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking an audience strategist to enhance their international news coverage. This role involves collaborating with a dynamic team of editors and journalists across the globe to engage subscribers and attract new audiences. You will leverage data analytics to shape content strategies, ensuring impactful storytelling across various formats, including text, video, and podcasts. If you're passionate about digital journalism and eager to drive innovation in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 7+ years of digital newsroom experience in strategy, editing, or project management.
• Strong analytical skills to derive insights from data and develop actionable plans.

Responsibilities

• Develop audience strategy to engage subscribers and attract new audiences.
• Champion data use in the newsroom and train staff on digital best practices.

Skills

Analytical Skills

Data Interpretation

Collaboration

Communication Skills

Tools

Web Analytics Tools

SQL

Python

Job description

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Job description: The Wall Street Journal is seeking an audience strategist to help define what we cover and how we cover it, with a focus on international news.

Based in our London office, you will be working with a team of editors and journalists based in the U.S., Europe and Asia to ensure our journalism engages our subscribers and reaches a wide audience in the most compelling way. You will also help us get a headstart on the U.S. day, making sure we are serving readers well as they start their day.

The job has a broad scope and the pace of a digital newsroom.

The position will report into the Director of Content Strategy.

You will:

Work closely with the editorial leadership team, including our senior editors overseas, to develop audience strategy with dual focus: keeping our subscribers engaged and reaching new audiences.

Champion use of data and analytics in the newsroom, translating data into actionable insights, preparing statistical reports and working with editors to monitor, meet and exceed our key performance indicators.

Lead training on digital best practices and how to use data to inform coverage decisions.

Look beyond the daily news cycle to identify and address opportunities across departments including coverage, audiences, operations, product, marketing.

Be an active participant in news meetings, helping shape stories to meet the needs of our audiences.

Work closely with our social and SEO team to monitor topics of interest, and help editors plan coverage accordingly.

Shape the format of our journalism to tell stories in the most impactful way whether through text, live journalism, visuals, video and podcasts or other approaches.

Regularly share audience learnings with the broader newsroom.

You have:

7+ years digital newsroom experience including some combination of newsroom strategy, editing, production or digital project management.

Strong analytical skills, including the ability to find insights from data; create an easy-to-understand narrative from them; and deliver a plan to address the findings.

Data skills and experience using tools for web analytics. Experience with SQL, Python or other data-analysis languages is optional but an advantage.

A strong understanding of and interest in the competitive landscape for digital news media.

Track record of developing strong and trusting relationships, collaborating, and building consensus.

Ability to communicate in writing and in person clearly, concisely and persuasively.

Comfortable with taking the initiative to surface challenges and opportunities, and the drive to develop and act on solutions.

To apply, please submit a resume and cover letter explaining how you would approach the job. Please contact if you have questions.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process.