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Experience Strategist - Experiential Marketing Agency

George P. Johnson UK

Greater London

On-site

GBP 40,000 - 80,000

Full time

7 days ago

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Job summary

An established industry player seeks an Experience Strategist to drive innovative experiential marketing strategies. This role focuses on creating user-centered experiences by integrating audience insights, client objectives, and event planning. Collaborate with a dynamic team to develop bespoke strategies that elevate brand experiences and engage audiences effectively. If you're passionate about marketing and thrive in a fast-paced environment, this opportunity offers a platform to make a significant impact in the experiential marketing landscape.

Qualifications

2-3 years experience in marketing strategy and event marketing.
Strong analytical skills and ability to transform research into insights.

Responsibilities

Develop and implement event marketing strategies aligned with client goals.
Analyze client event portfolios for performance and opportunities.

Skills

Marketing Strategy

Event Marketing

Analytical Skills

Communication Skills

Client Relationship Management

Creative Problem Solving

Education

Degree in Marketing or related field

Experience Strategist - Experiential Marketing Agency

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GPJ is the world's premier event and experience marketing agency. We work with leading global companies who are looking for innovative experiential marketing solutions. To motivate their customers and create value for their brands through live experiences.

To maintain our position at the forefront of change requires strategic thinking that pushes us to imagine, design, build, and manage the most innovative, successful, and award-winning experiential marketing programmes in the world. Great strategy is the springboard to game changing creativity.

The Strategy Department is responsible for supporting GPJ in three areas, Clients, Creative and Culture.

Clients

Lead the origination of knowledge and insight for our clients; to provide our client account teams with supportive rigour for GPJ’s consultative process
Oversee the development and management of GPJ approaches to experience planning – a combination of creating bespoke and using trusted methodologies
Assist the client account teams to implement ongoing action plans designed to achieve long term growth
Ensure that GPJ is continually delivering measurement and evaluation systems to underpin effectiveness. Lead the development of data and research capabilities
Build effective client relationships, able to understand and respond to the client's agenda to help unlock future client opportunities

Creative

Oversee the creative planning function with creative brief development, including audience insight generation; distilling client briefs to clear business challenges/purpose and single-minded propositions, to inform the development of the creative process
Act as a guardian for our client’s business interests, understanding how they intersect with audience needs and where value can be achieved
Provide expert support in audience and industry trends helping to design audience centric solutions and audience journey planning
Collaborate with creative/digital leadership to ensure we are at the forefront in understanding trends in brand architecture, engagement technologies, especially in relation to the event and experience industry

Culture

Ensure the inclusion of strategic rigour in projects, fostering a culture of human centricity, effectiveness and continuous improvement across the agency
Support the development of new agency tools and capabilities
Creative problem solving for projects, processes & account strategy

Job Purpose

An Experience Strategist helps create user-centred , 360-degree experiences. Considering factors including, event portfolio planning, audience insights, client objectives, past event learnings and budget parameters. You will contribute to experiential strategies, narratives, and progressive audience journeys to drive action toward behavioural and business outcomes. Working with both the local strategy team and as part of a global GPJ network to service our portfolio of global client accounts.

Key Responsibilities

Client Responsibilities

Develop knowledge of client’s overall business and marketing strategies, plans, goals and objectives
Assist Senior Strategists and Account Leads to establish event marketing strategies and plans consistent with and supportive of the client’s overall business and marketing objectives
Monitor, measure and analyse ongoing performance of our clients’ event portfolios.

Research and Analysis

Analyse the broad landscape of client and sector specific event activity to identify event and audience opportunities
Research and identify event producer opportunities aligned to client marketing and business objectives
Monitor, measure and report on ongoing performance of client’s events portfolio
Audit experience journeys onsite, including insight and inspiration gathering and competitive analysis

Experience Design and Planning

Inform creative development team based on strategic rationale and insights
Keep a finger on the pulse of industry, maintaining up-to-date knowledge of new and emerging technologies and best practices in experiential marketing
Bring strategic experience mapping to life to plan customer journeys with content, theme and message integration
Collaborate with global GPJ colleagues to share knowledge and deliver consistent client brand experiences

About you

You have the ability to work on personally managed timelines and balance work to meet deadlines
You have self-confidence balanced by humility. A sense of humour and sense of fun
You’re committed to producing high-calibre, exciting, authentic work, motivated by the idea of elevating what’s been before
You’re a positive, proactive presence, who shows eagerness to learn and develop in a fast-paced environment
You demonstrate absolute attention to detail and take pride in your work
You’re a hard working, results-driven, self-starter, and one that gets things done
You’re a skilled researcher who uses data to understand client priorities and ambitions
You’re curious and inquisitive to always question why

Your Background, Skills & Experience

To include some or all of the following:

The ideal candidate will preferably be educated to degree level or equivalent, with qualifications in a related field
The right candidate should have had a minimum of 2-3 years experience in marketing strategy, planning and management. This might include experience in event marketing, media planning, market research and analysis, and/or marketing consulting.
Excellent communications skills – speaking and writing are essential
Familiarity of an agency environment and agency/client relationships is an advantage
Applies critical thinking and has good analytical skills
Ability to think ‘out of the box’ and approach situations in an innovative way
Broad client/sector experience consistent with our portfolio of progressive and sector defining client brands
An interest in and knowledge of best-practice physical and digital brand experience activations
Progressive understanding of the creative process, especially in respect of event and experiential branded environments
Able to transform research into actionable insight. Has clearly formed opinions
Confident presentation skills, comfortable presenting to senior colleagues and clients

Seniority level

Seniority level
Not Applicable

Employment type

Employment type
Full-time

Job function

Job function
Marketing
Industries
Marketing Services and Events Services

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