B2B Content Marketing Strategist / AI Expert

TN United Kingdom; London; Remote; GBP 45,000 - 75,000; Full time

Job summary

Join a forward-thinking company as a B2B Content Marketing Strategist / AI Expert, where you'll lead content initiatives that shape the brand's voice across multiple platforms. This role offers the autonomy to create high-impact content while leveraging AI tools to enhance production and engagement. You'll collaborate with a diverse, global team in a fully remote environment, ensuring your contributions are recognized and valued. With opportunities for growth and a supportive culture, this position is perfect for those who thrive on creativity and innovation in the digital marketing space.

Benefits

Learning and growth opportunities

Fully remote work

Diverse, global cross-cultural team

Great company culture

Remote and in-person events

Qualifications

• Proven experience in B2B content marketing with a focus on thought leadership.
• Excellent copywriting and storytelling skills for various platforms.

Responsibilities

• Develop and implement a comprehensive content strategy aligned with business objectives.
• Produce engaging copy for social media and other platforms.

Skills

B2B content marketing

Copywriting

AI tools

Content performance analysis

Storytelling

Project management

Communication

Tools

AI-assisted writing tools

Content automation tools

Job description

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B2B Content Marketing Strategist / AI Expert, London

Client:

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

b562ddcaa261

Job Views:

2

Posted:

05.05.2025

Expiry Date:

19.06.2025

Job Description:

At Growmodo, we help fast-growing companies by connecting them with global talent while supporting the careers of creative and tech professionals. We're driven by fostering growth, building strong relationships, taking ownership and a passion for delivering a "WOW" experience daily. We are seeking a dynamic Content Marketing Strategist with a strong background in B2B content marketing, exceptional copywriting skills, and the ability to leverage AI tools to scale content production.

The Role

Working Hours: Mondays - Fridays,
6AM-3PM Central European Time
1PM-10PM Asia/Manila
11PM-8AM Central Standard Time

As a B2B Content Marketing Strategist / AI Expert at Growmodo, you won’t just contribute to our content efforts — you’ll own them. From shaping our messaging strategy across LinkedIn, Instagram, lead magnets, and website content to leveraging AI tools to maximize reach and impact, you’ll lead the charge in positioning Growmodo as a trusted voice in the creative and AI-powered services space. You’ll have full autonomy to develop high-performing content that drives engagement, generates leads, and builds brand authority. With exceptional communication skills, you'll also have the opportunity to represent the brand externally — through podcasts, interviews, and other media appearances.

Key Responsibilities

• Content Strategy and Development: Develop and implement a comprehensive content strategy aligned with Growmodo’s business objectives.
• Identify key themes and topics relevant to our B2B audience, particularly in the design, development, and marketing space.
• Thought Leadership Content: Create high-impact content that positions Growmodo as an industry leader, including articles, case studies, and opinion pieces.
• Develop content that resonates with marketing managers, agency owners, and startup founders.
• Copywriting and Content Creation: Produce engaging and strategic copy for LinkedIn, Instagram, lead magnets, website pages, and blog articles.
• Adapt content to fit platform-specific needs while maintaining brand voice consistency.
• Content Scaling with AI: Utilize AI-powered tools to enhance content output, streamline content creation, and maintain quality.
• Develop efficient workflows to repurpose long-form content into micro-content for social media and other channels.
• Podcasts and Media Engagement: Represent Growmodo on podcasts and other media outlets, sharing insights and thought leadership content.
• Content Calendar Management: Develop and maintain a content calendar to ensure consistent and timely content delivery.
• Performance Analysis: Monitor and analyze content performance metrics, providing insights and recommendations for optimization.
• Work closely with design and development teams to create cohesive and visually appealing content.
• Collaborate with the marketing team to ensure alignment with broader campaigns.

Must-Haves:

• Proven experience in B2B content marketing with a focus on thought leadership.
• Excellent copywriting and storytelling skills, particularly for LinkedIn, Instagram, and lead magnets.
• Demonstrated ability to scale content production using AI tools (e.g., AI-assisted writing, content automation).
• Experience creating and promoting content that engages marketing professionals.
• Strong communication skills, comfortable speaking on podcasts and engaging with industry audiences.
• Familiarity with content performance analysis and data-driven decision-making.
• Ability to manage multiple projects and meet deadlines.
• Self-motivated and able to thrive in a remote work environment.

Nice-to-Haves:

• Familiarity with design and development processes is a plus.

Why You'll Love Working Here

• Learning and Growth Opportunities: You’ll have the chance to participate in mentorship programs, cross-functional training, and leadership development, ensuring you’re always advancing in your skill set and career path.
• Fully Remote Work: Enjoy the freedom to work from anywhere in the world. We believe that results matter more than location.
• Diverse, Global Cross-Cultural Team: Work alongside talented individuals from all corners of the world. Our diverse team thrives on collaboration, bringing a wealth of different perspectives and ideas to the table.
• Great Company Culture: We pride ourselves on fostering a positive, inclusive, and supportive company culture where innovation and creativity are celebrated, and everyone feels valued and heard.
• Remote and In-Person Events: Stay connected with the team through virtual gatherings, and look forward to in-person meetups and retreats where we bond, share ideas, and have fun together.

Hear From Our Team