Social Strategist (12 month FTC)

Channel 4 Corporation; Greater London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic Social Strategist to lead its social media initiatives. In this pivotal role, you will craft innovative content strategies that resonate with diverse audiences across platforms like YouTube, Instagram, and TikTok. Your expertise will drive engagement and elevate the brand’s digital presence, ensuring that content not only entertains but also connects meaningfully with viewers. Join a collaborative team that values creativity and data-driven insights, and help shape the future of social media for a renowned entertainment brand.

Benefits

Private Medical Insurance

Free Virtual GP Access

Discounted Gym Memberships

Pension Plan

Life Assurance

Income Protection

Holiday Purchase

Financial Guidance 1-2-1's

Free Tastecard Membership

Free Female Health Hormone Test

Qualifications

• Proven experience in developing impactful social media strategies.
• Strong ability to use data insights for content success.

Responsibilities

• Develop and manage data-driven strategies for social media.
• Collaborate with teams to optimize content and audience engagement.

Skills

Social Media Strategy

Data Analysis

Content Creation

Stakeholder Management

Audience Engagement

Education

Bachelor's Degree in Marketing or Related Field

Experience in Social Media Management

Tools

Social Listening Tools

Content Management Systems

Analytical Tools

Job description

Job Title: Social Strategist (12 month maternity cover)
Reports to: Senior Content Strategist
Department: 4Studio
Team: Channel Team
Location: Leeds/Manchester
Job Grade: P1

DEPARTMENT DESCRIPTION
4Studio is the driving force behind C4’s digital acceleration strategy, with the objective to create, adapt and distribute brilliant content across our social and digital channels, building engaged audiences that deliver digital views at scale.

JOB PURPOSE
Channel 4 is a world class entertainment brand. The Social team within 4Studio is responsible for further building our world class social media presence.
We are looking for industry-leading Social Strategists to help us achieve our objective; you will be the key conduit between your Channel Team to Press to Sales and beyond, you’ll use data and editorial insight to help drive key decision-making around how our output lives and breathe across all social platforms,

You will work across a portfolio of themed accounts across multiple social platforms, including, but not limited to, YouTube, Facebook, Instagram, TikTok, Threads and Snapchat.

Working as part of a team which includes Social Media Managers and Social Producer/Editors as well as alongside Analysts, you will craft publishing and content strategies that define, elevate and consistently innovate our programming across social. You’ll be able to conceptualise and then articulate bold and cohesive social strategies, and get a kick from thinking over doing.

From using platform-specific insight to help super-serve existing audiences as well as identifying new ones, through to identifying opportunities for digital extensions of our TV shows (spin-off series, companion pieces etc) and advising on digital-first original series and branded content opportunities, you’ll advise the Senior Content Strategist on what we should and shouldn’t do to ensure our content is consumed by the biggest and most engaged audiences possible.

KEY RESPONSIBILITIES

Defining content and publishing strategies

• You will be responsible for developing, implementing and managing data- and editorially-led strategies for our TV shows, across multiple platforms. From the volume of content to produce, through to what platforms it should appear on and why, you’ll be the bastion of social knowledge for your social accounts
• Working closely with your Senior Content Strategist and our Production Hub, you’ll devise strategies for your specific social accounts that are in line with 4Studio objectives – constructing comprehensive plans for output and giving recommendations to the Senior Content Strategist around when and recommend where to deploy additional resource, when and how to work with Production Partner and Talent accounts and if certain activity would be eligible for strategic paid support• You’ll be responsible for crafting clear, strategic briefs for every social account within your remit, working out the best way to ensure the accounts hit their KPIs.
• You will often serve as your team’s representative at cross-business kick-off meetings, responsible for convincing the Senior Content Strategist and fellow team members on strategic rationale behind distribution platforms and content focuses
• You will need to be able to understand the different brand purposes, tones and behaviours of Channel 4, E4 and their shows
• You’ll be ahead of the curve when it comes to social media trends, platforms/products/tools and content innovation, and adept at working with analysts and community managers to assess the landscape, perform competitor analysis, utilise social listening tools, and ensure our accounts are always one step ahead of the competition
• You’ll be responsible for agreeing and communicating social best practice across the business

Autonomy & Judgement

• You will be given a large degree of autonomy and you’ll be expected to recommend key strategic decisions to the Senior Content Strategist.
• We are a multi-city business: you need to be confident and assured working in a small team physically, but electronically feeding into the wider team with all key updates
• You will need to be able to use data to feed insights back to key stakeholders
• Lead Innovation
• We want to be seen as a cutting-edge brand. You will be at the vanguard of social innovation, establishing close relationships with our platform partners, networking at key industry events, and constantly identifying new ways to evolve our presence on social media

Promote Diversity

• Our target audience is diverse and Channel 4 exists to promote diversity. You will need to be empathetic towards a variety of audiences and understand how to connect with them in ways that feel natural to them

People Skills

• You will be required to manage the sometimes competing demands of key stakeholders. Cool under pressure and excellent powers of persuasion are required.
• You will need to be able to explain both problems and solutions in layman’s terms.
• This will be important when “managing upwards”

Measurement & Reporting

• You will be required to work with Analysts and Social Media Managers to produce regular updates for your Senior Content Strategist that will be shared with senior management and the executive team
• You will work closely with Social Analysts and Social Media Managers to use data and historical performance to inform all new insights-driven strategies, and provide comprehensive wrap-up reporting on a campaign basis
• You’ll serve as the key conduit to Consumer & Insights to experiment with new qualitative and quantitative audience insights tools and methodologies, familiar with and excited by using social listening, publishing, and competitor-based tools
• Whether something has gone well or badly, you will be required to learn lessons from what has been done and be able to apply those lessons, so we keep on improving

ESSENTIAL EXPERIENCE AND SKILLS

• Demonstrate excellent experience in the ability to devise impactful strategies whilst inspiring and taking others on the journey to enable streamlined workflow and empower their sense of shared success
• Demonstrate excellent experience of using insights (both data-driven and editorial) to affect content and revenue success across social platforms• Demonstrate excellent experience in utilising social measurement, reporting and competitor analysis tools to identify and super-serve audiences (preferably for organic and paid campaigns)
• Demonstrate multiple times you have convinced key and senior stakeholders to embrace content innovation, adapt content/publishing strategies, and seen tangible success as a result
• Demonstrate strong experience working across a broad content spectrum – Channel 4 and E4 have diversity of content and audiences at their heart

CONDITIONS

• 4Studio is a fast-paced environment and we adapt our priorities and strategies in
• line with various internal and external factors, so whilst the accounts referred to are
• specific to this role currently, they are subject to change should the business require
• a change in strategic focus.
• While we embrace agile working, you will be primarily expected to work from the office 60% of the working week. There may occasionally be some out of hours working.
• You will be eligible for all Channel 4’s employee Benefits

More on the Social Team

• Mission – distribute extraordinary, engaging diverse content that delivers massive and tangible results, and grabs communities across the spectrum... and enjoy doing it
• You will find yourself at home in the team if you like the sound of doing the following…
• Keep on talking to each other (plus have weekly 1-2-1 and team meetings)
• Very collaborative to make things bigger and better (but not making decisions by committee)
• Keep it simple (do a few great ideas really well)
• Be brave and ambitious
• Keep focussed on what we are trying to achieve
• Move quickly
• Be really honest (about the work we are doing and how you feel)
• Create a supportive, encouraging environment

Basic salary per annum starting from

Application questions to complete

Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won’t be able to consider your application without them.

Please outline how you meet the ‘Essential Experience & Skills’ outlined in the Job Description (Max 500 words)

Benefits There are a million reasons why it’s great to work at Channel 4, here are just a few of the perks for you;

• Private medical insurance
• Free Virtual GP access for employees
• Free Female Health hormone test each year
• Free Tastecard membership
• Financial guidance 1-2-1’s available each quarter
• Discounted Gym memberships
• Pension
• Life Assurance
• Income Protection
• Holiday Purchase

Hybrid working From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week.
Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.

Applications Close Date

Applications Close Date 20 May 2025

Equal Opportunities Channel 4’s purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.

We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.

Disability Confident Scheme:
Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long-term condition and who meet the essential criteria for an advertised job. If you wish your application to be considered under the Disability Confident Scheme, please select yes when completing the application questions. For more information, please visit the Disability Confident Campaign website.

For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.

Care Leaver Friendly Employer:
Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under-served and under-represented community of young people/ adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver Scheme by selecting the option on the application form.

For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.

Workplace Adjustments:
We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long-term condition and require any adjustments, additional support or alternative arrangements during the recruitment and wish to discuss this confidentially, please let us know via the following e-mail [e-mail]