Freelance Social + Influencer Strategist (£350 - £400/day)

SUMO; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a Freelance Social + Influencer Strategist to join their dynamic team. This exciting role involves crafting compelling social and influencer strategies that resonate with audiences and elevate brand narratives. You'll collaborate closely with clients and creative teams, ensuring that innovative ideas translate into impactful campaigns. If you have a strategic mindset and a passion for influencer culture, this opportunity offers a chance to shape the future of brand storytelling in a vibrant and fast-paced environment.

Qualifications

• Experience in a creative, social, or influencer agency environment.
• Ability to lead strategy on brand pitches and campaigns.

Responsibilities

• Develop social and influencer strategies for brand campaigns.
• Collaborate with creative and client services teams.

Skills

Strategic Thinking

Creative Campaign Development

Client Communication

Social Media Strategy

Trend Analysis

Education

Bachelor's Degree in Marketing or related field

Tools

Social Media Platforms (TikTok, Instagram)

Presentation Software (PowerPoint, Keynote)

Job description

Get AI-powered advice on this job and more exclusive features.

Role: Freelance Social + Influencer Strategist

Location: Hybrid / London

Start Date: Immediate/ASAP

About:

We’re hiring on behalf of a leading social and influencer agency known for creating standout campaigns that cut through. They represent some of the biggest names in talent and have a track record of launching brand stories that get talked about. This is an exciting freelance opportunity to join the team in a strategic role that sits right at the intersection of talent, culture, and brand. You’ll be helping to shape and pitch killer creative strategies, working closely with clients, talent teams, and creators to make sure ideas don’t just look good on paper—but actually land.

Responsibilities:

• Develop compelling social and influencer strategies for brand campaigns, talent activations, and always-on storytelling
• Collaborate closely with creative, client services, and talent teams to build insight-led responses to briefs
• Support on new business pitches and deck creation—bringing fresh thinking and sharp positioning
• Use platform, culture, and audience insights to shape ideas that genuinely resonate
• Work directly with clients to help articulate strategy and steer campaigns through to delivery
• Stay ahead of trends in social, creator culture, and brand behaviour

Requirements:

• Previous experience working in a creative, social or influencer agency environment
• A strategic mind that’s equally comfortable writing slides and talking through ideas with clients
• Proven ability to contribute to and lead strategy on brand pitches
• Confident crafting approaches that leverage creators and communities for real impact
• A strong grasp of platform nuances (from TikTok and Instagram through to emerging spaces)
• Great communicator, highly collaborative, and fast to get stuck in

SUMO is an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).

Thank you for your interest in the above vacancy. Please note – due to the high volume of CVs & applications we receive, we can't always get back to everyone, although we do try our best! If you haven’t heard from us within 10 working days, unfortunately, your application has not been successful on this occasion.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Strategy/Planning, Advertising, and Consulting

• Industries

  Marketing Services, Advertising Services, and Internet Marketplace Platforms

Referrals increase your chances of interviewing at SUMO by 2x

Sign in to set job alerts for “Influencer” roles.

Free People- Associate Influencer Manager UK/EU

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

Senior Influencer Executive | Cult Beauty

London, England, United Kingdom 3 weeks ago

Greater London, England, United Kingdom 5 days ago

London, England, United Kingdom 5 days ago

Affiliate and Partnerships Specialist - Influencers

London, England, United Kingdom 2 days ago

London, England, United Kingdom 11 months ago

Senior Influencer Executive | Cult Beauty

London, England, United Kingdom 5 days ago

Social, Influencer & Creator Marketing Lead, Personal Care

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 month ago

Greater London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

Influencer Marketing and Community Coordinator

London, England, United Kingdom 1 month ago

City Of London, England, United Kingdom £80,000.00-£100,000.00 1 week ago

Associate Content Manager - Social Media Video (12-months Maternity Cover)

London, England, United Kingdom 1 week ago

Influencer Marketing Management Trainee Program

London, England, United Kingdom 3 weeks ago

Jobs Social Media & Influencer Manager, LONDON #9761039

London, England, United Kingdom 2 weeks ago

Woking, England, United Kingdom 1 month ago

London, England, United Kingdom 1 month ago

Organic Social & Influencer Marketing, Senior Associate

London, England, United Kingdom 1 week ago

Growth (Influencer Marketing & Affiliate Program)

London, England, United Kingdom 1 month ago

Senior Social Media and Influencer Manager

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 3 days ago

London, England, United Kingdom 1 year ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.